Video marketing has gone viral today. Almost every business uses videos to market its products. But did you know that video marketing is actually not even understood properly? There are numerous misconceptions surrounding video marketing today and that actually works against a number of companies.
Lack of knowledge can put you down significantly. Just copying someone else will also not do you any good. You should first research thoroughly about video marketing and learn about it so that you don’t do it wrong.
To make things easier for you, listed here are some of the leading misconceptions of video marketing:
About the Length of the Video
I don’t know where this came from but many people are under the impression that there is a standard when it comes to the length of a video. They think that a video has to be no longer than three minutes. In fact, some people bring their videos to exactly two minutes and fifty-three seconds because they think that it is the ideal time and no reader/viewer will stay attentive after that point. That is absolutely false.
If the video is boring, not well built, and uninformative, no one will watch it even if it is just thirty seconds long. Include everything that you would like in the video while keeping it interesting. If it catches the viewer’s fancy, he will watch it even if lasts for a longer period of time.
About the Professionalism Involved
There are companies that are ready to spend thousands on a video. Is that actually necessary? There is absolutely no relation between how much the video costs and how effective it is. A good video is not an expensive video. A good video is that, which connects with the viewers and is informative.
It is ALL about the content.
About the Search Engine Ranking
Today, videos are almost obvious. By adding a video on your blog or website, you are just catching on with what is already going on. You are not doing anything special that your competitors are not doing. This is why you should not mislead yourself into thinking that just by adding a video; your rankings will shoot up.
Again, for your videos to actually give you an edge, make sure they are compelling, informative, and engaging as opposed to being loaded with fluff.
About Going Viral
Going viral is no walk in the park. Also, going viral brings in a lot of nonsense with it. Spending lots of money just so your video goes viral is not a good idea at all. There is no guarantee that a video that has gone viral is being viewed by your target audience. The right people may not even be aware of it. What is the use then?
Instead, try marketing your videos with a focus on your potential audience and customers. That will help you.
Clear out these misconceptions and you will be able to use video marketing to your benefit.
Video marketing is an absolute must today but before choosing to go for it, you have to clear the air. You have to be very careful about the entire concept of video marketing. Grasp that first so that you have no misconceptions about it. Focus on the content rather than spending money to make it professional.