There are many companies that enthusiastically hire a new salesperson and then fire him after a few months. This process is not healthy at all. It will hurt your company and your customers and employees will find it hard to adjust to new hires every now and then. You may argue that you fired the person because he was incompetent or because he wasn’t able to cope up.

Here you should remember that you hired him because you thought he was good. You saw something positive in him, which led you into hiring him.

What’s going wrong then? May be it is the lack of training. You really can’t expect a new salesperson to get accustomed to your company overnight. No matter how great a salesperson may be, he will need some encouragement in the beginning to adjust and settle down. This is why it is very important to train him once you hire him.

Listed below are a few tips that you could follow in order to ensure that your sales rep does well.


The first three months are risky. This is because the new salesperson can easily get overwhelmed with the questions shot at him by your customers. Some very good salespersons even get discouraged! In order to take the stress off, make sure you have them mentored. You can ask an already well-placed sales rep to mentor your new employee for the first three months or so.

In this way, your new employee will have someone to go to and feel comfortable after a while.

Ease it in

Don’t give the crucial products’ headache to your newly hired salesperson. Go easy on him so that he adjusts well. Start off with the products that you are sure can be sold with ease. This will ensure that he gets a few sales. These sales will boost his confidence and he will be more than willing to work harder.

Such quick sales will also make sure that your employee builds good relationships with your customers.

Success stories

This is an excellent form of encouragement. Publish the success stories every month or so and acknowledge growth. You can do this each week, too, based on your convenience. Along with the success stories, you can even put up a few sales tips to help them out.


As the boss, you should check in every week to know that everything is going smoothly. When your salesperson realizes that you care about him, it will boost his confidence. You don’t even have to meet him in person for this. Call him up every now and then, and talk to him. That will be enough.

Be nice and ask whether all’s going well, and whether he needs help.

If you still find him incompetent after a few months, it is okay to fire him.

Entrepreneurial Learning

Hiring process can be painstaking. Having to expel someone within a few months can be even more painstaking. Avoid that by providing the right guidance and care to your new salesperson so that he blends in with ease. Leaving him on his own can hamper his growth.

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