LinkedIn is a social media platform that focuses more on your work and your accomplishments. It is a platform where you connect with other professionals, business owners, and entrepreneurs. However, it all depends on your profile. Only if your profile is polished will you be able to make connections. That said, your profile should not end up looking like your resume. This is the most common mistake of people using LinkedIn. Make sure you don’t make the same mistake. If you already have, here are steps to tweak your profile to make it more presentable:
Eyes run to the profile picture on all social media sites. LinkedIn is no different. What you put as your picture will tell people a lot.
Of course, just having the right picture will not work positively for you but if you have the wrong picture, it will easily work negatively for you.
Your photo should tell the person how you would look if and when you meet him. Your photo shouldn’t represent what you looked like in a party a year ago. On LinkedIn, the best profile picture is that, which shows that you are professional and approachable. It may not be your favorite picture in the world but these are the criteria it must fulfill.
Remember that LinkedIn is a platform that will help you market your company. It is all about marketing. Somewhere down the line though, you start focusing more on your profile in order to impress those who visit your profile. Know that this won’t help your marketing purposes. It is your goals and what you want to accomplish that matters here. Not what you already have accomplished and can boast off about.
Now that your focus is back on your goals, make sure you form keywords with these goals so that people find you accordingly. If you can, take the extra effort to use a keyword tool so that you generate the right keywords and use them to attract people.
Most people fill in details about all their jobs one after the other. If they have changed ten jobs, they will mention all the ten jobs, and may be even elaborate them. That is not necessary. What you previously did will matter only if it is linked to your goals.
Scan your entire profile and remove everything that does not concern itself with your present goals. For example, if you are a writer now but were a Microbiologist previously, your visitors will get distracted and that will definitely not work in your favor.
You can include all your jobs in your job history but keep it brief.
The most important keyword or the keyword that is most searched for in your niche should be a part of your title. Remember here that the most important doesn’t necessarily translate to the most searched. Be careful, thus.
Also, once you are done with the title, scan your entire profile. Replace vague descriptions with useful keywords here and there. You don’t have to worry about being slightly repetitive. It is not your term paper.
Now, in your haste to tailor your profile according to the steps mentioned above, don’t end up losing your personality all together! Of course de-cluttering is important as is concentrating on keywords but that does not mean you lose your individuality.
You have everything important on your profile now, right? It is time to show your enthusiasm and interest in what you do so that someone who checks out your profile thinks that you are indeed worth working with. You can tell people why you love your work and what your best experiences were. You can tell what your worst experiences were, too.
While doing all this, be sure to keep the keywords in and clutter out.
These tips will definitely help you tweak your LinkedIn profile for the better.
LinkedIn is not about what you have done so far. It is about what you plan on doing and how you want to do it. Make sure you de-clutter your profile, upload a good profile photo, add the right keywords, and reflect your personality in your profile in order to attract potential customers.