The ‘About Us’ page is the most visited and the most common page. Every website, regardless of its purpose, has the ‘About Us’ page. When a new visitor checks out your website, chances are high that he will check this particular page out first. But did you know that your ‘About Us’ could actually be your weak link? Did you know that this page might be the reason why your traffic is not getting converted to sales? You already know that it is the first page that people will check. Don’t you think it should, thus, also be the best page on your website to make a lasting impression on your visitors?
If you haven’t thought about it yet, it is time you did. Open your ‘About Us’ page and go through it once. One quick look will actually tell you a lot about it. You will realize that it is not up to the scratch. Don’t worry because it is not too late! All you have to do is follow the steps given below to tailor your ‘About Us’ into something very presentable and impressive.
Change your Perspective
Think about what your customers think and would like to know about. Don’t think about what you want to tell them. Your customers want to know what you are offering to them. They want to know about your products and services.
Thus, you should start with the customers’ needs. Your customers should understand that your business is real and it has certain capabilities that make it reliable. Convey that through your ‘About Us’ page.
Always Stick to Facts
Many people are under the impression that the ‘About Us’ page is a page for them to boast and to use big words. Au contraire, the ‘About Us’ page is for you to give them the facts.
There is no need to use magniloquent language in your page. People won’t fall for that. Give them your facts and let them be the judges.
Your ‘About Us’ page should represent who you actually are and not who you wish to be or who you think you are.
Don’t act like you are an established company if you are not. You are a startup, right? Be clear about that. Don’t think that will work against you because it absolutely won’t! Own yourself and people will be compelled to give you a try.
Check your ‘About Us’ page regularly and keep making small changes. You can’t just write your ‘About Us’ once and forget about it all together.
Update your page as and when you progress so that people know what you can offer to them and how reputed you are PRESENTLY.
Don’t Think Too Much
Many people think way too much and end up with an ‘About Us’ page that is more like a sales pitch. Customers don’t like it when you try too hard to sell to them. The best thing to do would be to stay true to yourself and to your customers. Be clear about everything and don’t lie.
Once you understand the importance of your ‘About Us’, you will learn to pay attention to it.
Your ‘About Us’ is extremely important because it defines who you are and what you can offer. Don’t take it lightly. It should be your priority and your true representation. Ensure that everything in your ‘About Us’ page is factual with no superlatives. Let the audience decide whether you are excellent. Don’t give yourself the credit of being excellent and visionary and top-notch.