Starting Up

Naming your Startup: Things to Keep in Mind

Now that you have made up your mind to start a business and have brought together all the ideas, it is time to think about the perfect name for your company. Mind you, this can take a lot of thought, effort, and time. The name of your company should not be something you just thought about out of nowhere – well, that works sometimes but not always. The name of your company must represent you. It must be unique because that name will become your identity soon enough.

Here are a few great tips for you to make the christening process easier:

No Sound-Alikes

This is VERY important. Your company’s name should be unique enough to not have any sound-alikes or to have minimum sound-alikes. Otherwise, it will easily be confused with other similar words, driving traffic away from you. Remember that there are too many similar words for you to beware of. If your customer types in the wrong name, he might end up at another brand. As a result, you will lose a number of customers!

Make sure there are minimum or no sound-alikes for your company’s name, thus.

The Name Should Narrate a Story

If the name has a story attached to it, it will become a conversation starter for many. It will not be easily forgotten and people will not confuse it with other brands.

While this point is not actually necessary, making sure the name of your company narrates a story will work in your advantage for sure.

Personalize It

The name of your startup should be about you. It should feel personal when you say it. It should represent who you are. May be use any characters of your name or the names of people close to you? May be put your emotions across through the name? The choice is yours.

Too Much Practicality is not Good

You don’t need to be very practical with the name of the company. You don’t need to name your company according to what exactly you do.

Remember that the name is not a tool to tell people what you do. The name is a representation of who you are. Be careful!

Love It

You will live with the name for many years to come and soon people will start recognizing you with that name. Don’t you think you should love it enough to hear it over and over, and never get sick of it? Sure.

Think about a name that resonates positivity around you every time you say it, think it, or hear it. Start trying out different names within your inner circle. Check if you are comfortable hearing the name over and over. If yes, go for it!

The name of your company will become your identity. Make sure you choose something that you want to attach yourself with for a very long time.

Entrepreneurial Learning

You should put in a lot of effort while thinking about a name for your company because the christening process is something that you should never take lightly. The name should be personal with a story attached to it and it should speak to you and about you directly. It should not be too practical or something that has many variables and sound-alikes. Choose wisely!

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