Social media is extremely important in this highly technological world today. Every entrepreneur is aware of this fact. Using social media to your advantage is very important so as to build a platform for your customers and potential customers to interact with you, and then buy your services and products.
Over the Internet you will find numerous resources that will tell you what to do on social media. Yes, it is important to learn how to use social media and what you should do on social media. However learning what not to do is just as important as what to do. Otherwise, in your excitement you may end up doing all the wrong things along with everything that you learned online. That’d mean you wasted lots of time and effort for nothing!
Here is some information on what should avoid doing when you are on social media so that you steer clear of all these things and stay safe:
Don’t Post Unhappy and Dissatisfied Statuses/Posts
When we say unhappy and dissatisfied, we mean posts that are for job hunting. Remember that social media is not about finding employees or advertising your company to your customers. It is about connecting with your customers and building relationships with them.
If you post things like “We want…” or “We are looking for…” people will be sure that you are not happy with your position and that will simply send the wrong message to everyone who is following you.
Alongside, don’t post boring and self-indulging posts. Your posts have to be meaningful, about your niche, and informative while being interesting at the time. No one will bother about them otherwise.
Don’t Post the Wrong Pictures
Your profile picture will speak a LOT about you. You can’t just put up any picture that you fancy. It should be true to who you are and what you represent. Besides the profile picture, you should also be careful about the pictures you post in the album.
You know what image you want to cast on people, right? Keep that in mind and post pictures on social media such as Facebook, Twitter, and LinkedIn. You don’t necessarily have to post the same pictures everywhere but you should make sure they are all in the same taste.
NO Promotion!
We can’t stress this point enough. As aforementioned, you should ONLY look to build relationships on social media and NOT promote your products and services. There are people who do nothing else besides promotion. These are the people who fail to succeed on social media. You sure don’t want to be one of them.
Don’t Delay Responses
This is again a huge blunder that business owners make on social media. No one will wait for you for days together. There are numerous others in your niche who are ready to be prompt and quick. You will lose MANY potential customers if you delay responses or beat around the bush in your repsonses.
Be prompt, be polite, and make sure all your responses are satisfactory.
Avoid these mistakes and you will definitely make a positive mark on social media.
Entrepreneurial Learning
Businessmen have to understand that social media is a platform for connection, communication, and relationship building. It is not a platform to advertise and be casual. Take social media seriously, steer clear of some bad habits such as promoting, delayed responses, posting the wrong statuses, and so on.
