Twitter is a LOT more than just a socializing platform. Twitter is where the entire world is today, quite literally. Twitter is the ‘trend’ today and if you are smart, you will know what we mean.

Twitter is THE platform for you to exploit in order to build your brand. Why? Because everyone is on Twitter today including general audience, great entrepreneurs, celebrities, politicians, and YOUR POTENTIAL CUSTOMERS. For the well-known people, this is a platform to get in touch with their fan base and to strengthen it further. For the general audience, it is a platform to connect to their idols. What is it for entrepreneurs? It is a platform that could help you get successful! It is the platform that will connect you to your potential buyers! Think of it from the business point of view. It is like a worldwide newspaper that everyone is interested in reading. Messages or Tweets are spread across the globe and you can reach many people in seconds. Remember that with Twitter you market your brand internationally.

You should, however, understand how to use Twitter to your advantage. Remember that you need to use it as tool to connect with your customers as well as your potential customers and let them know how awesome you are. Your focus is to establish yourself and make your foundation even stronger. How to do that, though? Is simply creating an account and Tweeting constantly enough? No. You have to know about the nuances of marketing online so that you help your brand. It is better to not do it at all than to waste time doing it all wrong!

Listed below are some tips on how to use Twitter to the advantage of your business:

Your Account Should Look Professional

Don’t make an account with your personal name and personal picture. Remember that its not your account. This is your business’ account. The profile name should be the name of your business and the profile picture must be the logo of your business.

Tweet only Relevant Information

Whatever you Tweet must have relevance. It should be about something related to what you do and who you are. If you sell handmade paper, there is no point Tweeting about dogs. All your Tweets must be about handmade paper only! Give your followers as much information as possible. If they find the information useful and interesting, they will do the job of advertising it for you. Thus, you will get more followers.

No Selling!

Remember that Twitter is a platform to CONNECT and not to SELL! Don’t update your Tweets with information about your products and services. No one will be interested. Be discreet if you want to increase traffic back to your website. Talk about something useful, ask questions, post Tweets that will make your followers want to respond and share. Use your ingenuity here!

Be Communicative

Again, Twitter is all about connecting with your buyers and potential customers. Don’t ever ignore a Tweet or message from your followers. You may find it stupid but even then, respond to it. Sometimes your followers will be mad at you for some glitch in your products and services, and might complain harshly. Don’t lose your cool and lash back or worse, ignore it all together. Respond politely and try fixing the matter as soon as possible. Pleasing your customers through Twitter should be your main aim. You should let your customers know who you are, what you do, and why you should be trusted but not straightforwardly. You should do it subtly and creatively.

Entrepreneurial Learning

Twitter is a platform for you to connect with your customer base and thus establish your brand efficiently. You should not look at it as a mere advertising channel. If you use Twitter properly, you will be able to convert potential customers into loyal customers thereby increasing your sales manifold.

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