Leveraging Technology

Increase online sales by building better relationships

Another popular form of increasing sales of your products is through websites. Today, it is probably the most widely used method by your customers for purchase as we are living in the internet era. Every small or medium enterprise today, has a website of its own and tries to increase sales online. Using a website for sales is the trend used by most businesses today. It is a very crucial source for increasing sales as most of the people today use the internet to find out about products.

Q. Don’t you know how to improve sales?
Q. Are you trying to build business relationships?
Here are some tips from Kuza Biashara, on how to improve sales by building better relationships in business:

Increase your Network

First of all, make use of the internet to build your business relationships. Use LinkedIn, Facebook, and Twitter to market your website. LinkedIn is an online business directory; it is the best source to look out for the best contacts. Facebook and Twitter can be used to build a solid customer base. Talk about your products on your pages. Start online questionnaires about your products. This will give you a better understanding of the response of your customers. Apart from the global sites, make your website visible on the other local sites which will increase your business relations.

Email Newsletters

Once you build a customer base, obtain e-mail ids of your customers through which you can contact them online. Email newsletters are a great idea and you can use them to stay in touch with your customers. Mail them as often as possible to maintain good relationships with them. You could also mail them your company’s newsletters. Give them updates about your products and websites. Ensure that you stick to only one product in a single mail. Do not force too much information in one mail. Keep your mails simple and concise. Keep in touch with your customers regularly, but do not over do it.

Do not clutter your website

Make your website appealing and pleasing to the eye. Include pictures of your products on the home page. Upload demo videos on how to use your products. This would provide a better understanding of your products. Ensure that your customers do not face any difficulties while making online purchases. You could make arrangements for live chat as it would be easy for customers to clarify their doubts if they have any.

Entrepreneurial Learning

The world today has moved on to the internet and website or online sales are becoming popular. It is the easiest way to cater to global audience. One needs to work on the basics first to increase website sales. Increase your contacts and networking is the key to it. Utilize the social networking sites to let people know that you exist. Keep updating your website regularly and follow these simple and useful tips to increase website sales.

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