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Contact backup service started by yu after Safaricom

YumobileYuMobile which becomes the second operator to offer a phonebook backup service for its customers after Safaricom is all set for the launch.

This service allows storage of personal data from SIM cards in external servers to be accessed through the internet by cloud computing.

Subscribers can retrieve data, which has been lost, by logging their profiles on the cloud and recover the information in case their SIM cards get damaged or lost.

yuMobile Country Manager, Madhur Taneja, said that they were now testing the platform and would soon come out with the service as mobile phone operators look for value addition to grow and expand their subscriber base.

Mr Taneja said that they were still in the process of testing their phonebook and hence were not able to confirm the launch date or the tariffs.

yuMobile’s competitor, Safaricom, was charging an annual fee of KSh. 52 to access its platform and KSh. 25 for retrieving data.

The phonebook service allows mobile subscribers to protect themselves against data loss through theft or SIM card loss or damage by storing the information in external computer servers.

The service was becoming a good source of income for operators with Safaricom informing that it will join M-Pesa in driving its business.

Safaricom, in a statement, said that the contacts backup service serves both as an important differentiator and a new income channel in the extremely competitive mobile communications market. Customer loyalty was quite enhanced with the churn rate coming down as the mobile operator was recognised and trusted as the guardian of the subscriber’s valued contacts information.

Safaricom which boasts of more than 18 million subscribers said that it replaces about 5.4 million SIM cards annually.

With the operators matching each other on price, quality service and value additions were becoming the market share drivers. Safaricom had become a dominant player in the voice business with a 66 per cent share of Kenya’s subscriber base.

The market shares of Airtel, yu, and Orange were 17, 9, and 8 per cent respectively, but they had stepped up the bid to reduce Safaricom’s dominance.

Image courtesy: FreeDigitalPhotos.net

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