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How to make special segment sales

SalesSales is what moves your business forward. The bottom line of your business depends on one important activity for sure and that is ‘sales’. Here is some advice from experts, entrepreneurs and customers in several segments of sales and marketing – who share knowledge of what really works to generate sales in special segments

Marketing an expensive product

There are many things that are important, but appearance does make a great impact here. The product should definitely be packaged to make it look extremely attractive.

Whatever be the method in which you are promoting the product – whether it is a catalog, a brochure, a web page or an Internet ad – it is advisable to invest in good photography and good pics to make the product visually appealing.

The visual impact elicits an emotional response – and the first step towards such an emotional response is falling to temptation. The packaging should be able to tempt your customers. The copy and the verbal communication should also be given keen attention. If the product has a special USP, you can focus on that and describe it. If you are trying to get repeat business you should clearly distinguish the product from competitors and offer something unique which the competitors are not offering, whether it is exclusive products or services.

Marketing products to teenagers

Teenagers form a large segment of the market and a product targeted towards them has to be a branded one, conforming or even outdoing the latest fashions. Teenagers generally make more purchases than their parents. But styles keep on changing and there are umpteen brands to choose from. So in this fray, the way to capture the attention of the teens is to sell to their peers. Teens have great trust in their friends. If you manage to appeal to their peers, you reach your target and that too in huge numbers. To make your mark with teens you need to build your brand, and so whenever and wherever possible, make your logo visible, repeatedly. Be very interactive in a high manner and create a bond between the brand and your target market. Capture their attention with contests, mail postcards, and any other method to invite them and attract their attention and make them visit your website and post opinions.

Retain the freshness of your brand

It is essential always to keep your brand contemporary and in step with the times. To know whether your brand is popular and abreast with the latest trends, you need to conduct a “ brand audit” once a year. One must look into how the product or service is branded, what the marketing message says, and also try to analyze how your brand is positioned in the consumer’s mind. This can be done through customer feedback and opinions which gives you a good idea of their perspective. A brand audit conducted annually will keep you on the right track.

Above all – maintain a motivated sales team
  1. Make sales goals clear to the members of your sales team and also tell them the reason why this should be achieved.
  2. Give them not only vague strategies but also teach them specific tactics.
  3. Encourage them with short, mid, and long-term incentives.
  4. Set sales goals for the sales team as whole as well as individual targets.
  5. Reward the team performance and also individual efforts.
  6. Do not focus on activity, concentrate only on results.
  7. Offer praise and recognition, and not punishment or humiliation.
  8. Keep them updated about the company’s success and achievements.

Do all this and you will see your sales going forward all the way to achieving your expected goals.

Entrepreneurial Learning

The author says that being great at sales is the aim of any business. Sales is the key to the success of any business. Sales, just like all other activities, are ruled and governed by certain basic principles. The articles tells about certain strategies for selling, such as attractive packaging and attracting teenagers. Another important aspect is communication – a person who is able to communicate clearly and confidently will definitely achieve rapport with the customers and clinch the deal.

Image courtesy: FreeDigitalPhotos.net

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