Advertising has been really instrumental in helping companies stamp their dominance in the market as they shrug off competition from emerging companies. According to the research released by Ipsos Synovate, advertising stood at KSh. 40 billion last year compared to KSh. 28 billion in 2011.

Through advertising customers will always have chance to know more about the company’s reputation, the goodwill of its products, and of its services. A good reputation about the firm instills confidence in the clients and this eventually translates into more sales and hence generates revenue. Every firm would like to frequently advertise on the media to its target clients to maintain a steady demand for its products and to keep reminding the consumers about its products.

Through a steady campaign, a firm would find it easy to introduce new products and popularize it in the market by various methods of advertising. But in this way an established company which manufactures a group of products can boost up the sales of its entire range of products. Constructive advertising encourages, to a great extent, the necessity for buying. It helps the customers to avoid purchase of unsatisfactory and unreliable brands.

Another critical aspect of advertising is the educative value it renders. Spread of moral and educative information to the public enables them to learn about economics and social aspects of human life. This also creates a close contact and rapport between the producers and the consumers. A new demand for the products created by advertising creates a demand for products and increases sales.

Advertising reaches a wider audience in a short span of time. When you advertise through the newspaper, the readers of the newspaper are introduced to the product or service being offered. In the same way, the radio or the television also reaches out to a wide number of people as these are the most common modes of entertainment for people. Another popular way of reaching out to the people is the Internet. With so many users all over the world, the greatest advantage of Internet advertising is that it not only targets local, but also audiences from all over the world.

There is no way that anyone can afford to ignore an advertisement. While a pamphlet or flyer can be thrown away and an email can be deleted, an advertisement on the Internet, in a magazine, or in a newspaper just cannot be ignored. When you reach out through advertisements, people will come to know about your product or service. Further, by making the advertisement attractive there cannot be any reason why your audience will want to ignore the advertisement.

Entrepreneurial Learning

Through advertising customers will always have chance to know more about the company’s reputation, the goodwill of its products, and of its services. A good reputation about the firm instills confidence in the clients and this eventually translates into more sales and hence generates revenue. Every firm would like to frequently advertise on the media to its target clients to maintain a steady demand for its products and to keep reminding the consumers about its products.

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