Steyn said that they were having ongoing discussions with a number of telecommunication companies in the East African region, and more so in Kenya, to provide them with tailor-made mobile handsets for their subscribers. These were ‘reference design’ devices and they would deliver a model with certain specifications as requested by the mobile operator.
Intel revealed that the Yolo phone created an unprecedented intake in the market with the first batch being sold-out in three weeks.
Last month, Microsoft launched its first mobile device in the Kenyan market mainly for app developers, university students, and first-time users.
The mobile phone, which runs on the company’s Windows Phone 8 operating system, was a custom-made version of Huawei’s Ascend W1 handset.
Speaking while launching the phone, Microsoft’s business group manager for sub-Saharan Africa, Mr. Kevin Connolly said that Africa had a need for smartphones and the time was suitable for this device to be launched in the African markets.
With the rise in competition, traditional phone manufacturers were planning new methods to retain their share in the local and regional market for Android-powered smartphones, tablets, and other data devices.
To increase their presence in East Africa, global manufacturer Alcatel One Touch launched a KSh. 3.4 billion marketing strategy last week.
Nokia has also been actively protecting its ground by launching one new phone after another that was especially designed for the youth market.
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