Your customers are the most important part of your business and the existence of your business depends on them. When faced with any problems or issues, customers approach the business – either the owner, manager, or the concerned staff with their problems and grievances. Your customers are talking, but are you listening? Listening to your customers is one of the important aspects of your customer relationships and being a successful listener ensures a good business.

Today’s modern technology allows you to employ various tools and strategies to know what your customers say about your business. By keeping in touch with your customers, you can keep them satisfied and develop your business. If you do not take the time to listen to your customers, it can not only cause you to lose your customers but you may even end losing your business.

When you listen to your customers personally, it indicates that you care for them and have concern for their issues and problems. It also tells the customer of the high quality of customer service that you are providing them. Do you take the time to talk to your customers and ask them what they think of your service. And, do you value their suggestions and ideas? A letter or a message expressing your gratitude for their suggestions and ideas would be appreciated deeply by them. Ask your customers about their experiences with your business and the quality of service that they are receiving.

One of the most prominent and important indicators of good customer service would be evident from the repeat business that your customers bring in. When your customers do not bring in repeat business, it is a clear signal that there is something wrong grossly somewhere which needs to be investigated. If you are not getting the required quantum of repeat business, listen to a few customers and you can find out if the service department is really listening to your customers.

Here are a few tips to help you listen to your customers and find out their opinions.

1. Google Alerts

One of the easiest ways to observe what is being said about your business are Google Alerts. You can set an alert to be delivered to your email every time your business name is mentioned on the internet. You also have the advantage of setting up Google Alerts to know how your competitors are faring.

2. Monitor favourite business directories and sites

You could log onto websites like Google Places or Yahoo Local and check for any comments about your business. If there are comments from your customers respond to them. If the comment was positive thank them and also send them a separate thank you note. You could offer them an incentive to get them back to your store. If there was a bad review, respond to that comment also and find out how you can quickly resolve the issue and satisfy the customer. Once the situation is resolved there would be many satisfied customers who would be willing to change their idea of your business and come back to you.

3. Social media

The social media allows you listen to your customers and address their concerns and problems. FaceBook will notify you when your business has been tagged or mentioned. Twitter has an @ mention feature that lets you track the person who publicly comments about your business. There is a website – – which will let you see if anyone is talking about your business.

4. Surveys

Surveys can really help your business by giving you an idea about the customers’ experience of your business. Offer an incentive to get a survey or poll completed on time. FaceBook also has a poll function that allows for easily posting a poll or survey and track the responses.

Entrepreneurial Learning

When faced with any problems or issues, customers approach the business – either the owner, manager, or the concerned staff with their problems and grievances. Your customers are talking, but are you listening? Listening to your customers is one of the important aspects of your customer relationships and being a successful listener ensures a good business.

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor


They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips


You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon


You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?


In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?


How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease


While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:


Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.


Read More