Unless you are lucky and don’t have competition, you need to keep in touch with your customers regularly and constantly. Customer relationships are important for any company. Maintaining good customer communication is essential, and therefore, you will need an efficient customer relationship strategy. Your competitors can take away your customers from you. To avoid this you will need a good customer relationship strategy along with a team who are experts in customer relationship management. In these days of uncertainty, you can no longer count on customer’s loyalty. You will have to keep them happy and satisfied at all times. There are many inexpensive ways of keeping in contact with your customers through modern technology. It doesn’t take a genius to realize that the more time you connect your customers, the more likely they are to remember you and give you business and repeat business.

Now that we’ve convinced you that customers are your top priority, the next step in developing a strong global customer relationship which is referred as “after sales service” and that is to wholeheartedly say, in person or on the phone, “Thank you for your business!”. Whether you keep in touch with your customer’s through mail, email, telephone call, LinkedIn, Twitter, Facebook, text message or through your newsletters, it is important that you keep in touch with your customers periodically. Besides regular communication, offer your customers 24 hour availability if your customers want to be kept in touch with you. You can develop your business through repeat business and “repeat customers or referrals”.

You can give your special and select customers a special telephone number in case of emergency. Be willing to attend to them any time of the day or night. Your customers would also like to meet you to know the latest developments and if you have anything new to offer them. There is always a possibility that some of your customers are no longer in business. Customer requirement keeps changing and you should recognize that changes and keep yourself updated.

Maintain customer details so that you can contact them when needed. Maintaining customer address and phone numbers are an essential part of your business today. If you do not have customer details on record, you can send them a form and ask them to furnish these details. You can use any of the social media websites to create a bond between the business and your customers.

Customers don’t like to be bothered for small things. Ask your customers permission to be notified when a new product or service is introduced to your business. Under any circumstances do not spam your customers. Never forget that one of the most important functions of a leader is to visit customers from time to time and to be in touch with them and make them feel that they are not forgotten. Remember that out of sight is out mind.

Entrepreneurial Learning

Communicating with your customers is the key to making them your permanent customers. Send them newsletters, inform them about the new products, and talk to them whenever possible. Use the internet and social media to stay in touch with them. Do make it a point to call them after delivery of a product or service and ask them if they are satisfied with the product or service.

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