Have you planned a social media strategy for your business? If you haven’t as yet, it is high time that you did. Do you know why? According to statistics available it is said that more than 75% of businesses saw a spurt in their traffic a week or so after their investing in social media. You will find that today merely having a website is not enough. With the rise in competition and introduction of modern technology you can no longer afford to stay quiet – you will have to be proactive and interact with your consumers and customers on these platforms.

The very first point that crops up is – What is the need for using the social media? You will have to assess and evaluate for yourself where you would be going on from here. You will realise that your clients and audience come foremost. Spend time to know your audience’s needs and requirement. Social media is a means of interaction among people in which they create, comment and share content among themselves in networks and virtual communities. It is an easy marketing, easy-to-use, cost-free and powerful communication tool reaching out to millions of people with marketing messages.

This is one of the essential stages for any business seeking to invest into social media as a marketing tool. Choose a strategy that will help you in identifying the right channel to use as well as the activities to prioritize and take part in. Every business should take time and set a clear, achievable goal using social media to help them achieve their ends.

The question now that arises now is what is the platform which is suitable for you to interact with your customers, listen to them, and offer solutions to their grievances. Marketing, sales, and customer service departments use CRM strategy for effective customer satisfaction. Use of CRM application provides crucial tools for smooth and seamless internal communication, staff motivation, management information, and other aspects associated with future planning.

Studies have revealed that most of the business people and entrepreneurs reported substantial increase in website traffic within a very short time of investing in the social media. It has been proved that social media marketing is extremely effective, provided you do it right and keep it simple. It is essential to focus on what you are doing to attain results. And, if you want to have results, you should remember one thing – there are no short cuts. Familiarise yourself with all the social media platforms such as as Facebook, Blogger, YouTube, Twitter, Pinterest, LinkedIn, MySpace, and others. Create interest in your audience and make sure that your audience believes and trusts you.

Once you have an idea on your social media goals, you can now turn to implementation or execution. Social media execution is a simple process and needs to remain so. Some people however complicate it and make it look complicated and difficult. Make your plan simple and easy to understand because by doing so, you will be able to maintain your touch with your clients.

The best way to strengthen your effort in social media is by extending your reach by teaming up with your clients. Creating coalition with individuals, organizations and competitors is a benefit you wouldn’t like to surpass. It is therefore important to reflect back on your strategy, to help you remember whatever you are working towards. Then, thereafter, create a simple action plan to clarify the needs to be passed down, by whatever social media tool is going to be used. Make efforts to show your expertise by attracting traffic by offering expert advise, training programs, or similar programs that are sure to attract traffic.

Entrepreneurial Learning

The author tells us that more than 75% of businesses saw a spurt in their traffic a week after their investing in social media. You will find that today merely having a website is not enough. With the rise in competition and introduction of modern technology you can no longer afford to stay quiet – you will have to be proactive and interact with your consumers and customers on these platforms.

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