Have you planned a social media strategy for your business? If you haven’t as yet, it is high time that you did. Do you know why? According to statistics available it is said that more than 75% of businesses saw a spurt in their traffic a week or so after their investing in social media. You will find that today merely having a website is not enough. With the rise in competition and introduction of modern technology you can no longer afford to stay quiet – you will have to be proactive and interact with your consumers and customers on these platforms.

The very first point that crops up is – What is the need for using the social media? You will have to assess and evaluate for yourself where you would be going on from here. You will realise that your clients and audience come foremost. Spend time to know your audience’s needs and requirement. Social media is a means of interaction among people in which they create, comment and share content among themselves in networks and virtual communities. It is an easy marketing, easy-to-use, cost-free and powerful communication tool reaching out to millions of people with marketing messages.

This is one of the essential stages for any business seeking to invest into social media as a marketing tool. Choose a strategy that will help you in identifying the right channel to use as well as the activities to prioritize and take part in. Every business should take time and set a clear, achievable goal using social media to help them achieve their ends.

The question now that arises now is what is the platform which is suitable for you to interact with your customers, listen to them, and offer solutions to their grievances. Marketing, sales, and customer service departments use CRM strategy for effective customer satisfaction. Use of CRM application provides crucial tools for smooth and seamless internal communication, staff motivation, management information, and other aspects associated with future planning.

Studies have revealed that most of the business people and entrepreneurs reported substantial increase in website traffic within a very short time of investing in the social media. It has been proved that social media marketing is extremely effective, provided you do it right and keep it simple. It is essential to focus on what you are doing to attain results. And, if you want to have results, you should remember one thing – there are no short cuts. Familiarise yourself with all the social media platforms such as as Facebook, Blogger, YouTube, Twitter, Pinterest, LinkedIn, MySpace, and others. Create interest in your audience and make sure that your audience believes and trusts you.

Once you have an idea on your social media goals, you can now turn to implementation or execution. Social media execution is a simple process and needs to remain so. Some people however complicate it and make it look complicated and difficult. Make your plan simple and easy to understand because by doing so, you will be able to maintain your touch with your clients.

The best way to strengthen your effort in social media is by extending your reach by teaming up with your clients. Creating coalition with individuals, organizations and competitors is a benefit you wouldn’t like to surpass. It is therefore important to reflect back on your strategy, to help you remember whatever you are working towards. Then, thereafter, create a simple action plan to clarify the needs to be passed down, by whatever social media tool is going to be used. Make efforts to show your expertise by attracting traffic by offering expert advise, training programs, or similar programs that are sure to attract traffic.

Entrepreneurial Learning

The author tells us that more than 75% of businesses saw a spurt in their traffic a week after their investing in social media. You will find that today merely having a website is not enough. With the rise in competition and introduction of modern technology you can no longer afford to stay quiet – you will have to be proactive and interact with your consumers and customers on these platforms.

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor


They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips


You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon


You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?


In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?


How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease


While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:


Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.


Read More