Marketing is one of the important activities related to product development and adoption by the selected audience. Modern technology has given birth to various new types of marketing which can be done from the comfort of your home or office. One such type of marketing is internet marketing, and people have started realizing the advantages of in recent times. What makes internet such a wonderful creation is that it is able to access all parts of the world.

What makes internet marketing so important? Internet marketing is important because it aligns with the manner in which consumers make purchase decisions. Studies by analysts reveal that an increasing numbers of consumers use the social media and carry out preliminary product and price research through the internet before making final decisions. Internet marketing helps you to build relations with customers and prospective customers through regular, low-cost personalized communication, and helps you to achieve class-marketing as opposed to mass-marketing.

Why is it that internet marketing has achieved more importance than conventional marketing? The answer is very simple – internet marketing has transcended all barriers of time, space, and location. Through internet marketing you do not have to worry about your shop, your shop timings, your staff, or other establishment details – and you can do all this at your convenience. You can market on the internet by sitting in one corner of the globe and sell to a client at the other end of the world. One of the major advantages is that you can sell your goods to any part of the world without having to set up local shops or markets. The only care that you need to take when dealing with a consumer in another corner of the world is to see if the product is suitable to the people staying there. There is another major advantage not only for the customer, but also for the business owner also. Customers can have the liberty of browsing through your website – any time of the day or night – and make their purchases very conveniently at a time to suit their convenience.

The internet is a very important platform for creating and maintaining relationship with customers and it provides an important base for building relationships with customers and increasing customer retention. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain a cordial and continuing relationship. You can also invite customers to submit product reviews on your website and thus help in building a sense of community.

To sum up, we can put all the advantages and benefits of online marketing in a nutshell:

  • It helps in customer relationship building, and companies can maintain a relationship with their customers to know more about their problems, requirements, and needs.
  • Use of the internet helps in reducing costs while increasing efficiency. Moreover, all establishment costs come down drastically or disappear altogether.
  • Internet makes access to suppliers easier or consumers to reach out to each other, just through the click of a mouse.
  • The internet helps suppliers/manufacturers to meet each other through internet forums or other groups for mutually beneficial requirements.
  • You can create and plan specific campaigns for your customers without too much of a problem.
  • You stand a better chance of converting your leads into sales.
  • One of the best advantages of internet marketing is product innovation and vendors can have first-hand information about the product.
Entrepreneurial Learning

Marketing is one of the important activities related to product development and adoption by the selected audience. Modern technology has given birth to various new types of marketing which can be done from the comfort of your home or office. One such type of marketing is internet marketing, and people have started realizing the advantages of in recent times. What makes internet such a wonderful creation is that it is able to access all parts of the world.

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor


They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips


You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon


You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?


In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?


How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease


While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:


Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.


Read More