Customer RelationshipThe relationship between the business owner and the customer dates back to times immemorial – from the days of barter business, when currency had not come into existence. There would be an established trust and belief between the buyer and the seller and their relationship was bonded with this trust. And, for this bond to be established each one would have to know something about the other.

The question that now arises is – Why should you know about your customer? He pays you money and you part with the goods – and there ends the matter. Well, things are not that simple as they used to be in those days and now your transactions are no longer a single-shot transaction. You keep getting repeat customers and repeat business and so the more you get to know about your customers, the more effective would be your sales and marketing, and consequentially your profits. So, it is time that you know your customers and know about them. Your basic information about your customers should cover the following aspects:

Who are they?
What is their background?
What do they buy?
Why do they buy?
What is the quantum of their requirement?

You can obtain answers to all these questions by indulging in casual talk with the people in the business and employees who work for them. Even casual talk can reveal a lot of things such as their projected purchases and if they are likely to increase their quantum of purchase. You can even figure out the amount of business they are doing with your competitors. If you could keep an eye on the customer you can even anticipate future developments. Based on the information provided you can go ahead and do your own market research and figure out a number of things. By keeping a finger on the pulse of their business you can know the current trends and anticipate your customer’s requirements.

In the earlier days, shoppers would normally rely or trust one person at the store they normally visit and take that person’s advice or suggestions in case they ran into any problems, and that person would help them out. But, today’s scenario is totally different – the shopping assistants or the floor staff are a harried lot. They are short-staffed, poorly informed, discourteous, and most of them are unable to handle the pressure. That leaves the customers – both online and offline – helpless and on their own.

Understanding your customer is very vital to your business as it will help you know and understand their problems and experiences connected with the use of your product. You could use the opportunity to resolve any customer-related issues. Knowing your customer end-user profile will offer you an insight so that you can market, sell, support, and service your product better.

Most of the business owners work on assumption or surmise, especially when they have to make decisions related to their business, product, or customer. Do not commit the mistake of guessing your customer’s needs – call them up and find out, he or she is just a call away. You need to know your end-users to fully identify and explore opportunities to increase your revenue and your profits.

If you are involved with sales or involved with any customer-oriented business, it is imperative that you should get to know your customers. Until and unless you understand your customers, their needs, and requirements you will not be in a position to know your customers. When you have all the necessary information about your customer, you can do the necessary adjustments and changes to your business and customise to their needs. And, if you keep your customers happy you can be sure of repeat business. There would be no doubt that repeat business will keep you happy too!

Entrepreneurial Learning

The relationship between the business owner and the customer dates back to times immemorial – from the days of barter business, when money had not come into existence. There would be an established trust and belief between the buyer and the seller and their relationship was bonded with this trust. And, for this bond to be established each one would have to know something about the other.

Image courtesy:

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor


They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips


You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon


You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?


In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?


How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease


While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:


Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.


Read More