Are you finding it difficult to hang on to your old clients? Do you lack ideas to rope in new customers? How effective are you in bagging new clients?

We all know that marketing and adopting new techniques for marketing is something really difficult. You will have to adopt new techniques and strategies to reach out to clients and drum up new business.

But, that is your second step. Before you reach this point do some spade work. Find out all about your customers – get an insight into everything about the target audience, their habits, their style, and their needs and necessities. Try to discover about the existing competition and how successful you would be in making a chink in the rival’s armour.

In this article we try to give you a few tips and pointers to help you find new clients in an easier and quicker way.

Identify your target audience

It is very important for you to define and identify your target audience, and only then can you move ahead correctly. Be very precise about your target audience – the sex, the age, their economic status, their income bracket, and their background – whether belong to urban or rural area.

Adopt newer techniques

Nothing works like a new strategy. Try out a new marketing technique and you will definitely succeed. Remember that you should be able to attract new clients who should be convinced of the quality of your product or service. Print a flier or start a word-of-mouth campaign. Be bold and creative to come up with unique ideas and plans. Offering incentives and freebies will help a lot in promoting your product.

Do an effective PR campaign

Advertising is an effective medium to target customers. Make a solid plan to reach out to them through various media such as slides, cinema, newspapers, magazines, journals, newsletters, and internet. Let people know about your product or service – you could use as many means or ways.


Referrals are a good way for you and your product to be known. Create an incentive-linked referral programme. You could also offer a future discount on referrals. You could tell your relatives, your friends, acquaintances, your vendors, or your business friends about your product – and do you know what would be the effect of this promotion – it is going to be tremendous.

Create an effective website

Create an effective website that is sure to attract a lot of traffic and business. Make your website pleasing and attractive which is a sure way to attract people to your site. Ensure that you use SEO-friendly words to attract more hits. Your website should be attractive enough to tempt people to buy your product or service.

Learn to smile

Learn to talk or answer with a smile, and that is the easiest way to success. Let the smile become your second nature. You should, by now, remember that a smile can do a lot for your business. A simple smile can bring in a lot of business, while a glum or serious face may make the prospective customer to take his business elsewhere.

Have a good marketing plan

Having an effective marketing plan is a sure-fire way of ensuring that you get clients. Different strategies work better for different target markets and different strategies may be needed for the various target markets. The key for successful marketing is to understand what makes anyone to use or buy your services and what type of marketing strategy they would respond to.

Use the Social media

Extensive use of the internet has made social media very popular and has given businesses a lot of scope for expanding their business or finding new clients. By using the social media you can be sure of attracting more customers to help you promote your product or service. Understand the preferences, needs, and choices of your customers before promoting your product.

Entrepreneurial Learning

We all know that marketing and adopting new techniques for marketing is something really difficult. You will have to adopt new techniques and strategies to reach out to clients and drum up new business. It is very important for you to define and identify your target audience, and only then can you move ahead correctly. Ensure that you use SEO-friendly words to attract more hits. Your website should be attractive enough to tempt people to buy your product or service.

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