Promoting your business could have been quite easy but website promotion is something different and something quite tricky – it takes a lot of time and it may seem quite an unending process. There are many creative ways to increase website traffic, some may cost you while some may be absolutely free of charge. After creating a blog or a website, the next step would be to promote and drive traffic. Building a website doesn’t give you instant access to traffic – you will have to promote and and attract people to your website.
Once you have your website in place, you can now think of increasing sales of your products through your website. Today, we find that websites are probably the most widely used way to attract customers for making sales. We see that even small and medium enterprises have a website of their own and they try to increase sales online. Using a website for sales is the modern method used by most businesses today. You should remember that your website is a very vital source for increasing sales.
1. Search Engine Optimization
Search Engine Optimisation (SEO) is one of the most important sources for new traffic. It is the most important way to get your website to the top of the search engines. Whether it is the social media, blogging, uploading photos, or naming products, it contributes to your search ranking. Creating tags and posting keyword-rich content to your site are essential to take it to the top.
2. Social networking sites
Being a part of a social community will help you to establish and develop relationships. Follow and share with other users, who may reciprocate and follow you. People who are part of your community will promote your content for you. Not only will it help you promote your products faster, you can be sure to improve your sales.
3. Advertise
Plan your advertisement for the target audience according to your budget. You will have to go beyond the electronic medium and into the traditional medium. Advertise in local newspapers, business brochures, magazines, and other national publications.
4. Blogs
Blogs are a powerful way to attract traffic to your website. Make sure that you update your blogs regularly. Do add case studies, interviews with people from your industry, and other interesting items to increase your blog content and attract more readers.
5. Use pictures and videos:
Most of the time people have the tendency to click on images more than text links. Make sure to use pictures on your Google profiles and brand page. When you use images you can be sure that you can rank higher in Google searches.
6. Email marketing
E-mail marketing campaigns are cost-effective, easy to create, manageable, attract more customers, and get more business. Reaching out to your customers or readers via email can be very effective, but remember that it can also backfire if not used properly. Build a proper customer base, acquire e-mail ids through which you can stay in touch with them. While you can mail your newsletter, you could also keep them updated about your products and other developments. It would be strategic if you could stick to one product in your newsletter rather than clutter them with information.
7. Appearance of your website
Your website should be attractive and appealing and you should be able to attract traffic to your website through sheer looks alone. Keep changing the appearance of your website to break the monotony. Include pictures and videos about products on the home page.
So why waste time, start your work right away.
Entrepreneurial Learning
Attracting traffic to your website completely depends on you. You have to implement simple techniques to increase traffic. Using search engine optimization (SEO) is the easiest way to attract traffic to your website. Using features like live chat, photos, videos, and blogs will make your website appealing and attractive. Use the social media to advertise and promote your site.
