The impact you make on the world is the image that stays with you and rules your fortunes and ensures the success of your brand. If you manage to get noticed and well-known right from the day of the launch, then you can be thankful that your brand has made it to the consumer’s mind. There are several ways to ensure that you find a place in the consumer’s mind-set. Some key pointers are explained here for you to build a memorable brand.
Create an impactful image
Ensuring that your brand gets recognised by the consumer requires your invasion into the customer’s mind. The challenge here is that you have to gain a position in the mind of the people who do not know you and may not want to try new products and change their buying decisions. They have a set pattern and your brand should be strong enough to overpower these perceptions and replace them in the customer’s mind and change the mind-set.
Choose a unique name
The first priority should be the name. Familiarize the name amongst the people by frequent publicity through all channels so that the name can gain popularity. Choose a name that is a newly-coined word, simply a name, or that can explain the product. What is important is that the message should be able to make an emotional connection with the consumer. You could choose a rare and less-used name that often becomes a hit with consumer because of its uniqueness. If one uses a family name, it usually carries the credibility of the person behind the brand name and the consumer associates the name with the trustworthiness, the moral standard, the pride and prestige which the family is known for.
Go for a noticeable logo
Equal importance should be given to your logo. The logo is your first connection with the consumer. It is the visual connection which triggers the brand perception. The logo sets us apart as to who we are, what we do and what it offers the customers. It should be compact in design, reproducible is various sizes and should appeal to the media and the target audience. Its intention and message should be perfectly clear and it should be easily and uniquely recognizable.
Make your brand well known
The actual process of branding takes place in the consumers’ mind and this depends on the promises that the brand makes to build up its appeal. However, what brings in the customers even today, is spreading the publicity through traditional media like advertising, promotions, trade shows, direct marketing, events and online marketing. The social media is also a good option for start-ups, where you can popularize your brand on Twitter, Facebook, Youtube, blogs and other social media outlets.
Understand the needs of the customer
In the case of a small business with limited funds, in order to successfully establish a brand, it is necessary to know several things. One should ascertain how strong the perception of the brand is in the market and what is the level of consumer satisfaction for the competitor’s brands. You should also assess whether your brand will be able to make the emotional connection with consumers who are not a part of the existing market segment. If possible, find out what percentage of this market would be willing to change because of the uniqueness of your product. Above all, make an estimate about the awareness you can gain for your brand. If you figure out the answers to all these questions through market surveys, you can increase your chances for successfully branding your product.
The impact you make on the world is the image that stays and rules your fortunes and ensures the success of your brand. If you manage to get noticed and well-known right from the day of the launch, then you can be thankful that your brand has made it to the consumer’s mind. There are several ways to ensure that you find a place in the consumer’s mind-set. Ensuring that your brand gets recognised by the consumer requires your invasion into the customer’s mind.