Every business on its journey of growth will reach a point where nothing seems to move forward and everything is at a standstill. It is the most commonly occurring phenomenon of reaching a plateau – a growth plateau. This is the juncture where a boost of some kind, a powerful infusion of energy, enthusiasm and implementation of tried and tested principles will enable your business to manoeuvre itself out of the plateau and surge ahead on its new path of powered growth.

It is the sheer driving force of a determined entrepreneur that steers a small business to the point of growth, from where it suddenly seems as though the company cannot move forward at all. The owner who has managed the growth alone can no longer sustain the growth on his own now. Neither has the entrepreneur created a managerial level of employees who can be relied upon to sustain the growth. Small businesses tend to feel at a disadvantage in such situations.

It has been proved though research and analysis that to be able to navigate one’s business successfully across the plateau, and climb towards the next level, businesses have to generally followed four essential steps.These are:

Opt for a professional organisation structure

Small businesses can function on a loosely made up organisation structure initially, but when the number of people working in the company increases beyond 25 or 30 people, it is time to create a clear organisational hierarchy for reporting. Till you reach that point, companies do not realise the necessity or importance of a well-defined organisational structure. They had probably been working untiringly as a team to reach the position they are presently in and would probably have been in the fast growth mode and grasped every growth opportunity. It is only when the company has become unwieldy by way of sheer size that it requires to designate clear organisational roles and delegate responsibilities in order to function seamlessly as a close-knit well organised team to stay successful.

Clear goals and objectives are set for every segment of the business

It is essential to set goals and targets for each segment of the organisation structure and also for every individual in the segments. These goals could be monthly, quarterly half-yearly or yearly – but it would be better to have a review on a monthly or quarterly basis. The team at the helm should make sure that the results achieved by the various segments of the organisation in reaching their goals should be in line with the company’s achievements and targets.

Limit your growth avenues and focus on you special talent zones

It is but natural that small businesses with ambition to grow are constantly on the lookout for growth opportunities. In the initial stages, utilizing every good opportunity drives growth, but later on when the business has achieved sizeable growth, it is prudent to be more selective in availing every opportunity which comes one’s way. The key word now would be capital resources but the ‘focus’ would be on a specialised areas where further growth is possible depending on the particular segments where the company wishes to concentrate.

Make sure to recruit skilled, suitable, and talented people

For small businesses, it is necessary to hire people with similar entrepreneurial zeal to ensure growth of the business in its initial stages. But as the company grows and expands it will need people with different skill-sets in order to handle the growth. In the beginning it may seem like unwarranted expenditure, but recruiting talented personnel and building a strong skill base will be beneficial for the business in the long run and will contribute substantially to the success and growth of the business.

Winning through a situation when your company has reached a plateau lies entirely in concentrating on the area where your company wants to excel and move to that area with a greater focus. Use the available talent to enable the company to reach its next level with relatively less effort. If your company is unable to negotiate these steps, moving forward with renewed force may not be possible.

Rejuvenate your organisation, infuse strength, and…achieve success.

Entrepreneurial Learning

The author tells us that every business on its journey of growth will reach a point where nothing seems to move forward and everything is at a standstill. It is the most commonly occurring phenomenon of reaching a plateau – a growth plateau. This is the juncture where a boost of some kind, a powerful infusion of energy, enthusiasm and implementation of tried and tested principles will enable your business to manoeuvre itself out of the plateau and surge ahead on its new path of powered growth.

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor


They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips


You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon


You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?


In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?


How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease


While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:


Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.


Read More