Getting Customers

The Right way to get good Press Coverage for your business

Publicity and press coverage is what every business wants and everyone would like to reach out to the people through leading publications. And, this is not difficult or impossible as one may think. You can use the services of an experienced publicity agent or a PR firm with well established media contacts or you can do it all by yourself. All you have to do to promote your small business in the press, is to follow some rules and take practical steps to achieve the media coverage you desire.

Have clear aims and goals

You should be able to define what you want to do, and the level you want to reach in your busines, who would be your target audience that would be most suitable for you, and what you would want them to remember about you. The core of the message that you give to the media should be able to penetrate right through to its target audience. Instead of a single message published only once, the aim of communicating the core message on a long-term basis should be the ideal goal. You should clearly identify the best prospects and the target audience, and the media message should be used repeatedly to enable it to be properly impact the audience.

A plan of action is essential

It is necessary to have a plan of action in written form so that you can keep a check on the progress of your plan. The plan can be a simple one – a brief outline of the set goals, the theme of the media relation campaign, the methods and tactics you would like to use, the schedule of the activities you would be undertaking, and the estimated budget. According to the nature of your business, you may plan to send press kits with photographs of completed projects, products or ongoing services, to editors of select magazines and producers of TV shows, and then follow up by phone, to appear at least four times per year.

Provide key information inputs

Media relations that are effective cannot be built overnight. Media relation programs need support and some working upon. To build a relation with the press, you could utilize your website to have a section devoted only to the needs of the press. Information about your company to be conveyed to the press may be posted here. This can include details about your company, its personnel, its products or services -and be sure you have a contact page. Your employees should be kept abreast of the latest media relation strategies being adopted by your company. You could also designate one of your staff members to act as a
spokesperson who would speak directly with the press.

Make yourself easily accessible for coverage

Among the key elements of successful media relation program is providing the right content to suit the needs of the particular media channel or outlet. It would be better if you choose the target media and then tailor your press release to suit the specific media vehicle. Print journalists, radio and TV news directors, are very busy people and hardly have any time on their hands. The news that they use are generally from press releases about events, happenings, and other information supplied to them by the businesses themselves or their PR agencies. In order to win better coverage, you can supply product photographs to magazines, by e-mailing links to an online demo to get high-tech reviews, or showcase yourself as an expert in your field.

Building one to one relationships with the media

Sometimes a press release needs to be “stormed” to thousands of media outlets. However in the case of small entrepreneurs, the successof media-relations can be achieved though a one-on-one interaction — becoming familiar with the needs of the key media, providing the right materials and then following up by phone or e-mail. Good media relation is always good news for any business.

Entrepreneurial Learning

The article speaks and focuses on the importance of publicity and press coverage for every business. All the business owners would like to reach out to the people through leading publications. And, this is not difficult or impossible as one may think. You can use the services of an experienced publicity agent or a PR firm with well established media contacts or you can do it all by yourself. All you have to do to promote your small business in the press, is to follow some rules and take practical steps to achieve the media coverage you desire.

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor


They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips


You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon


You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?


In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?


How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease


While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:


Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.


Read More