Leveraging Technology

Top strategies to use the web as your marketing platform

It is extremely easy and immensely effective for you to market your small business on-line, once you get to know the ways and means. There are innumerable on-line marketing strategies, available today, but the difficult part is the challenge of choosing the one best suitable for your business and bring you the best results. Here are some very effective on-line marketing strategies for small businesses which are very popular and have been proven to work wonderfully for small businesses.

Using video presentations

The promotion of a product or service using videos to help market the business on-line has become one of the most popular ways that is being used the world over, by small businesses. One can see videos being presented on web sites and blogs, as well as in e-newsletters or e-campaigns which are sent out to prospective customers or to subscribers. It is the choice of the viewer to accept and assimilate the information given to him. Perhaps they would like to watch a video promotion, or read about the product/service. Its wise and extremely beneficial to provide them with all the choices. This would ensure that they receive your marketing message in some form or the other. A picture is worth a thousand words, and uploading a video on your website has been known to increase business by leaps and bounds. It also enables the small business to make an impressive impact on the prospective mind with the visual presentation and promotion.

Creating interesting blogs

Having a blog for your small business has become a must in today’s marketing milieu. So if you don’t have a blog as yet, create one now. Using this technology is a great way to increase the visibility of your business on-line and also generate new leads and relationships with customers who visit and leave comments and opinions. What is posted in your blogs need not be very lengthy articles, but they should necessarily be useful. Another must do is have your blogs to be updated regularly at least once a week or so. Blogs are also ideal for spreading product details, about upcoming events, and general information.

Keeping touch through social networking

Social networking is the in thing today and it has swept across the internet with its phenomenal following and reach. It is the most popular way in which people use the web to stay connected. Twitter, MySpace, Facebook, LinkedIn, You Tube, and other social networking sites have become the buzzwords today for their potential business applications, and small businesses have started using social networking to stay in touch with their customers most effectively.

Sending out regular e-newsletters

The practice of sending regular e-newsletters can be really useful and a very effective marketing strategy which will also help you build your credentials and rapport with the customers and help them to know more about your expertise and nature of business. E-newsletters also give your business the opportunity to communicate regularly with your customer and keep your company’s name and business in their view. This way you will be high on their list and when they require your product, your company will be the first one they will think of before they contact your competitors. It is becoming increasingly common for customers to refer to newsletters as an initial source of information about products and services. This makes it the ideal choice for small businesses who would like their customers to be product-conscious.

On-line press releases

Press Releases on the internet is a very useful strategy for small businesses. There is no expenditure whatsoever unlike press coverage since it creates inbound links to your site, when your release is viewed or downloaded thus enhancing the overall internet exposure for your business.

Besides these, there are several other on-line marketing strategies, and considering the nature of your small business, you will have to figure out which one would work better for you. These strategies work extremely well for most of the small businesses and are easy to implement, and are not that expensive. As on-line marketing picks up and turns into mainstream, small businesses can implement these initiatives to improve their marketing results, cost effectively and confidently.

Entrepreneurial Learning

In this article, the author tells that it is extremely easy and immensely effective for you to market your small business on-line, once you get to know the ways and means. There are a number of on-line marketing strategies, that are available today, but the most difficult part is the challenge of choosing the one best suitable for your business and give you the best results.

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