Leveraging Technology

Top strategies to use the web as your marketing platform

It is extremely easy and immensely effective for you to market your small business on-line, once you get to know the ways and means. There are innumerable on-line marketing strategies, available today, but the difficult part is the challenge of choosing the one best suitable for your business and bring you the best results. Here are some very effective on-line marketing strategies for small businesses which are very popular and have been proven to work wonderfully for small businesses.

Using video presentations

The promotion of a product or service using videos to help market the business on-line has become one of the most popular ways that is being used the world over, by small businesses. One can see videos being presented on web sites and blogs, as well as in e-newsletters or e-campaigns which are sent out to prospective customers or to subscribers. It is the choice of the viewer to accept and assimilate the information given to him. Perhaps they would like to watch a video promotion, or read about the product/service. Its wise and extremely beneficial to provide them with all the choices. This would ensure that they receive your marketing message in some form or the other. A picture is worth a thousand words, and uploading a video on your website has been known to increase business by leaps and bounds. It also enables the small business to make an impressive impact on the prospective mind with the visual presentation and promotion.

Creating interesting blogs

Having a blog for your small business has become a must in today’s marketing milieu. So if you don’t have a blog as yet, create one now. Using this technology is a great way to increase the visibility of your business on-line and also generate new leads and relationships with customers who visit and leave comments and opinions. What is posted in your blogs need not be very lengthy articles, but they should necessarily be useful. Another must do is have your blogs to be updated regularly at least once a week or so. Blogs are also ideal for spreading product details, about upcoming events, and general information.

Keeping touch through social networking

Social networking is the in thing today and it has swept across the internet with its phenomenal following and reach. It is the most popular way in which people use the web to stay connected. Twitter, MySpace, Facebook, LinkedIn, You Tube, and other social networking sites have become the buzzwords today for their potential business applications, and small businesses have started using social networking to stay in touch with their customers most effectively.

Sending out regular e-newsletters

The practice of sending regular e-newsletters can be really useful and a very effective marketing strategy which will also help you build your credentials and rapport with the customers and help them to know more about your expertise and nature of business. E-newsletters also give your business the opportunity to communicate regularly with your customer and keep your company’s name and business in their view. This way you will be high on their list and when they require your product, your company will be the first one they will think of before they contact your competitors. It is becoming increasingly common for customers to refer to newsletters as an initial source of information about products and services. This makes it the ideal choice for small businesses who would like their customers to be product-conscious.

On-line press releases

Press Releases on the internet is a very useful strategy for small businesses. There is no expenditure whatsoever unlike press coverage since it creates inbound links to your site, when your release is viewed or downloaded thus enhancing the overall internet exposure for your business.

Besides these, there are several other on-line marketing strategies, and considering the nature of your small business, you will have to figure out which one would work better for you. These strategies work extremely well for most of the small businesses and are easy to implement, and are not that expensive. As on-line marketing picks up and turns into mainstream, small businesses can implement these initiatives to improve their marketing results, cost effectively and confidently.

Entrepreneurial Learning

In this article, the author tells that it is extremely easy and immensely effective for you to market your small business on-line, once you get to know the ways and means. There are a number of on-line marketing strategies, that are available today, but the most difficult part is the challenge of choosing the one best suitable for your business and give you the best results.

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor


They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips


You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon


You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?


In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?


How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease


While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:


Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.


Read More