The iPhone is a line of smartphone that was designed and marketed by Apple Inc. It was in 2007 that the first iPhone was released and it has been more than five years since the release of the iPhone. And, within a span of a little over five years there are over a billion smartphone users worldwide.
According to Strategy Analytics Senior Analyst, Scott Bicheno the iPhone had revolutionized the smartphone design and set the pace for the industry growth. The first modern smartphone, the Nokia Communicator, was introduced in the year 1996 and later on the demand grew exponentially after the release of Apple’s iPhone in 2007. During the third quarter of 2011 there were 708 million users throughout the world; the demand increased after a year and reached 1,038 billion units. Strategy Analytics expected that the number of users would double to two billion in less than three years.
Neil Mawston, Executive Director, Strategy Analytics said that many people in the world do not as yet own a smartphone and, therefore, there was scope for future growth. He added that the smartphone penetration is still relatively low especially in emerging markets such as Africa,China and India and there was tremendous scope for growth in these areas.
Apple, which has sold more than five million pieces of its latest iPhone 5 model since its release last month, faces a lot of competition from Samsung and other models powered by Google’s Android software.