Remarketing is a mechanism whereby companies reintroduce a product or service to the market after witnessing abandoned or diminishing sales. The product is reintroduced with some additional or improved features that can arouse interests of the customers once again and lead to increased sales. Again, the success of the sales strategies is determined by the aspects that led to a shift in demand and the demand is met by the company. The demands of the business are fast-paced and ever changing, therefore the company conducts feasibility studies of the business in the market as to what it may fetch in the short or long run. In the modern times of online marketing there are several instances of abandoned shopping carts or incomplete purchase processing. And indeed, marketing online has witnessed over 97 percent of the shoppers abandon a website without converting.If you have been experiencing declining sales, how would you develop marketing strategy for your products online?

Here are few tips from Kuza Biashara to remarket your products:

Remarketing emails

Remarketing emails are basically reminders that can get the customers back to their online shopping cart that they had abandoned earlier. This email feature is extremely useful if you had been shopping for something online, and in the process were filling a form that you quit for whatever reason. The remarketing email will naturally take you back to the page where you left previously.

Building your audience list

Make a list of the people who visit your website then you convert them into your customers. You can do this by a converting code that is to go on the last page of the converting channel. The already converted audience is then targeted with further discount offers or newly highlighted products.

Tailor the adverts to follow the website visitors

Have your product following the potential customers as they browse through different sites. You could achieve this by targeting those who have looked at the product but did not initiate a purchase. Catch their search phrases to your related products and have them follow you for their interest of product line.

You may want to create banners as call to action to prompt purchases.

Have the same code across all the pages of your portal so as to increase brand awareness by a way of flashing the same advert to all the visitors on your site. Site code helps in speeding up the traffic to you site as you may want to save time putting up the remarketing code in the footer template of your site.

Target the abandoned shopping carts

Target those shoppers who for whatever reason abandoned the online shopping. Briefly get over those who have already converted. Place the remarketing code on the shopping cart page.

Building customer loyalty

You do this by having the first time visitors to become the members of the portal with exciting discounts. You expose them to fantastic offers so they can keep coming back on the site.

Seasonal shopping

Keep in mind what season of the year it is – Christmas, New Year, Easter, Thanks Giving or Father’s or Mother’s Day. Draw a list of people who have visited your site for these specific days, so you could follow them again the next year with attractive offers.

There are several remarketing platforms on the internet that you can make use of. Some examples are:

Google AdWords, Yahoo, Magnetic, Bizo, AOL, Adroll, Criteo, Double Click, Simpli.fi etc.

Entrepreneurial Learning

Remarketing is a novel form of marketing strategy and constitutes part of modern day marketing mangaement. For remarketing online, you must remember to have targeted campaigns for better conversions, create ads in as many forms as possible while making them eye-catchy and very target specific, check if the ads appear on the intended portals and reach as many people as possible.

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