When Facebook held its initial public offering (IPO), it meant several significant changes for businesses. The IPO was expected to rake in the projected 100 billion dollars, and the amount could be more than Disney & McDonald’s. The founder of Facebook, Mark Zuckerburg was expected to make a whopping 25 Billion dollars for himself in the deal. With 800 million users around the world, this means 1 in 10 people on the planet use Facebook!

The Social Media is ten years old – it started with the creation of Friendster in 2002, Facebook in 2004, and Twitter in 2006. While Yahoo tried to buy Facebook for 1 billion dollars in 2006, Microsoft invested 140 million dollars in Facebook in 2007. In 2009, Digital Sky invested 200 million dollars and in 2010 Goldman Sachs and Digital Sky invested 500 million dollars in Facebook. In January 2012, Facebook halted the selling of its shares in secondary markets, signaling the prospect of an impending IPO.

It has been seen that many companies have been slow to adopt these latest technologies, initially viewing them as a passing fad for teenagers. But, the companies have seen the impact of the Social Media, and realized that it represents a whole new channel for information; and it is here to stay. While several Social Media companies have come and gone or have been reduced in popularity, Facebook is one of the most popular social media tool that has affected our lifestyle. A survey conducted in 2011 shows that about 79% of social net workers use Facebook.

Added Stability

The added stability of the Facebook IPO lets consumers know that they can rely on this channel for personal communication and to view new products and services. Man is a creature of habit, and would like to have the technology that he can trust so that he can continue to share information, photos, videos, and news content with friends, family, and businesses.

Extended Reach for Developers

Facebook IPO lets developers reach out for their services on a reliable platform and to make improvements, which benefits the consumer. A developer would like to know that a technology will exist in future, giving him time to secure capital for R&D, perform market research, and make the finished product suitable for use.

Advertisers Win

The Facebook IPO advertisers can target their audiences with improved demographics, statistics, and improved numbers of subscribers/members – enhanced by increased advertising opportunities with the new TIMELINE feature. It has been seen that Ads currently make up 17% of Facebook’s revenue.

Entrepreneurial Learning

The article speaks of the Facebook IPO and some interesting statistics about the investments made on Facebook. Several social media companies have come and gone, but Facebook is here to stay because of its immense popularity. It is seen that an estimated 79% of social networkers use Facebook.

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor


They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips


You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon


You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?


In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?


How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease


While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:


Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.


Read More