Growing a Business

Six ways to build brand image from the scratch

You might be a new entrepreneur in the market. You may suspect your own ability of building a value to your company, a brand image and credibility under the shadow other small established companies, let alone the giants! It may sound a lot more easier in the current age, given advertising on social networking sites and the internet besides applying the regular marketing strategies. But what is the way to build a credible brand image?Kuza Biashara gives you few tips brand building from the scratch:

Hunt for your niche customer location:

It’s always good to be in the vicinity of the niche customers – customers who most likely inhabit a regions where the need of your products and services is felt. For instance if you are a food chain, you are obviously going to gather customers when you locate yourself closer to a residential area, or block a spot for yourself at a local mall for that matter.

Arrange for sample give aways and free demos:

Many may be skeptical about a new product. You need to given them an opportunity to experience them as free give-away in the first instance. Offer free demo service. The first impression can last forever. A good product will surely make them come back.

Connecting with the customers:

It’s essential to build an emotional bond with your customers. The kinder you are, the more they are drawn towards you. Hone your convincing skills. But at the same time be sure that your products are so good enough and worth the convincing.

Create video marketing:

Video marketing can also go viral if you know just where to draw the attention. Shopping joints are the best spots where you can put the video displays provided you get the necessary permissions. The advantage of video marketing is that it couples with the ease of going on the internet, you can give away CDs of the same along with marketing brochures.

Offline marketing:

By having your company logo go on various souvenirs, you are actually creating an awareness of your brand. You may have them as give aways as you introduce or launch your business.Clothes make the best choices – a lot of young people like to sport T-shirts, so a logo of yours to go on them can be a brilliant idea. Calenders, coffee-mugs can be other alternatives.

Reviews and feedback:

Don’t forget to gather reviews from the customers who have experienced your product. It’s a good idea to post their reviews online too so that the newcomers are encouraged to approach you without any hesitation.

Entrepreneurial learning:

Brand image building can actually happen from the scratch. You don’t have to wait for years to create the buzz. Although all may not seem easy on the surface, confidence and hard work along with these little tips must pay off.

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