The tremendous growth of social media in business and communication in Kenya has necessitated social edge Africa to conceptualize and spearhead the formation of social media clubs dubbed (socialpro clubs) in universities across the country. These clubs will bring together different social media enthusiasts, speakers, lecturers, bloggers, industry experts, digital agencies and organizations who have immensely contributed to the growth of social media in Kenya.
The core objective of these clubs is to teach, educate, create awareness and impart knowledge & skills of social media to the university students. This will ensure students understand how to tap into the potential online and approach social media as a business tool. SocialPro clubs will also create a platform that will enhance product and consumer engagement through creativity and innovation. This idea,vision and programme is endorsed by the Ministry of Information and Technology and the Kenya ICT board. Dr. Bitange Ndemo; the PS Ministry of Information and Communication will be the Chief Guest at the launch of the social media clubs on the September 25 at the University of Nairobi, School of Business.
Who is Social Edge Africa?
Social edge™ is a social media agency which implements ideas that work for brands to give them an edge on social media. Our core business, to give every person, brand or firm the right presence on social media. We ensure guided and insightful social media strategy and implementation to achieve the right presence, engagement and interactions on social Media.
The Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions. We no longer search for news, products & services instead they are being pushed to us by friends on social media. Ultimately, brands need to have a role in society. The best way to have a role in society is to understand how people are talking about things in real time.
Social media is about sociology and psychology more than technology. Eg: Twitter is a conversation that happens with or without YOU! The second revolution on social media will be on content creation and management. These clubs will prepare students.
We now live in a world where engagement with your consumer is critical. The one-to-many paradigm is gone! While face-to-face is just as important as it ever was, now that we’ve got all kinds of new tools to let us tighten bonds in between those in-person moments. That is social media!