Why Kenya? When Sriram spotted the existing gap in terms of the capacity of the small and medium enterprise owners, he realized it needed to be bridged and Kenya with its state-of-the art infrastructure just has that extra factor to provide the edge. He believes in starting at the grassroot level reaching to the masses and this is how he contrived upon the simple two minute “How to” videos that can help SMEs understand the basics of business, be it marketing / finance/ sales etc./ how to hire an employee, how to take a bank loan; and all this while saving the entrepreneur’s time and feeding some powerful tips as you are on the move. It is to enable the SMEs to showcase their business and launch themselves. He hit upon the brilliant idea of gathering students from the best masscom schools who in turn trained over a hundred Kenyans on the videos.
Why does an average SME need this kind of service?
“It’s extremely important for an average SME in Kenya to know what they don’t know. When you show them the possibilities, they are just about to fly. You need to understand – finance, how to account, pay the tax, hire employees, how much you pay them and how you can have a small entrepreneur understand so much.” He adds that Kuza Biashara is providing a resource platform for free as opposed to the struggling small and medium enterprise owners running around the consultants and fidgeting over their fees to get small business ideas.
[sws_blockquote_endquote align=”left” quotestyle=”style02″]Kuza Biashara is going to be a trusted companion for small business owners – to be able to talk – we are actually building a large community, we are also creating SME guru where we are getting a group of advisors who would be in a position to do one-on-one using internet as the backbone to help, so these owners can ask even the sensitive questions which they are afraid of asking.[/sws_blockquote_endquote]
[sws_blue_box box_size=”610″]Sriram believes that it’s the idea, not the size that matters. “Believe in your idea and focus. The execution of the idea is important.”[/sws_blue_box]
The loopholes that he sees is the investment scenario in Kenya that is not very friendly and which he thinks can be overcome by the right kind of support and momentum. He believes that Kenyans have the right skills- but lack the application. But the good news is that Kenya has a high degree of E-commerce and M-commerce, higher than in the west – and that is what can leverage and scale up the business, bring more Forex and help in the capacity building of the SMEs.
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