Getting Customers

How Business to Business meets can help SMEs grow

Business to business or B-2-B meets have had a major surge in the past few years. It’s a very unique concept of getting numerous other businesses dealing with your sector at one place and time thereby allowing networking, creating and building businesses with a prospect of partnering or expanding, showcase your products and services on a large scale while gaining visibility on a wide platform to your organisation. A lot of these tradeshows also allow for CEO-meets and presentations, conduct workshops, and help businessmen synergise common business goals.Now if you thought business to business meetings are for the large industries alone, you were wrong! There are several tradeshows that work for bringing organisation face to face even for small and medium size enterprises, some even being exclusive for the SMEs. Let’s take a look why we need B-2-B meets, how they are arranged, how you can participate and what you can expect out of them.

Why B-2-B meets
  • It helps two or more organisations that were totally alien to each other associate on a wider scale for achieving common goals
  • You achieve an identity among a myriad of participants – especially on a global platform
  • There is scope for you to showcase your innovation and perhaps even become the key player in the market
  • It comes as a big time and money saver for those who want to explore other companies by meeting under a common space
  • Scope for bartering ideas and strategies
  • You can build upon your current expertise
  • Catch up with the latest scientific and technology related trends in the market
  • Understand the sector-specific loopholes in the market and devise ways to eliminate them
How are B-2-B meets arranged

The business to business strategies essentially involve:

  • It is either an organisation specialised in tradeshow/business-exhibition or an industry-specific organisation that calls for the tradeshow
  • More than often they are also held in association with the event management companies
  • The event is planned ahead for months to get the logistics ready, decide upon the venue and the date for the event, decide the theme of the conference, determine who the key-speakers could be, assess the fee-slabs and the corresponding entitlements, send out letters of invites and arrange for awards if any. There is a great deal of background work before the show is put up
How you can participate in them and benefit
  • You may come across the event announcement through brochures, or flyers, or online advertisements, or simply by personal invites
  • The next step would be to register for the event unless invited as a guest
  • Your level of registration will allow you to avail the entailing benefits, sometimes leading to long-term association with the key industry players
Entrepreneurial Learning

Business to business events such as business meets are a great way to network and grow your businesses with mutual benefits. If you are an SME, watch out for such tradeshows. You never know where they can take you!

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