Internet marketing or web marketing, also known as online marketing, web advertising or e-marketing is referred to as the general promotion of products or services over the Internet. The scope of web advertising methods and web marketing strategies is considered broad as it encompasses marketing done via Internet, e-mail, text ads and other wireless media as a way of self-promotion.There are a number of categories of web marketing strategies that are employed to capture the attention of the potential customers.

Some advertising techniques are:

Display advertising

Here web banners or banner ads are placed on a third-party website or blog to drive traffic to a company’s own website and increase product awareness.

Search engine marketing (SEM)

This is a form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of either paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimization techniques.

Search engine optimization (SEO)

SEO encompasses the process of improving the visibility of a website or a web page in search engines through the use of algorithms to provide the necessary search results.

Social media marketing

Social media networking helps in gaining attention through social media websites such as Facebook,Twitter and LinkedIn. This provides enterprises with the necessary attention as social network websites are usually visited by many users from all over the globe.

Email marketing

Here, commercial messages are sent directly to some email accounts with the description of the products and services in question.

Referral marketing

Referral marketing majors at promoting products or services to new customers through referrals, usually by a word of mouth.

Affiliate marketing

In this practice, a business rewards one or more partners for each visitor or customer brought about by their own marketing efforts. Also a product or service developed by one entity is sold by other active sellers for a share of profits where the entity that owns the product may provide some necessary marketing material.

Inbound marketing

This involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.

Video marketing

This type of marketing concentrates in creating visual presentations that engage the viewer into a buying state by tabling information in video form and leading them to a product or service.

Furthermore, the above mentioned categories are employed using different business models as described below.

E-Commerce: In this model goods and/or services are sold directly to customers, businesses or from customer to customer using computers connected through a network.

Lead-based: Here an organization generates values by acquiring leads through their websites.

Local Internet marketing: Here an organization nurtures relationships that can be used for real-world advantages by using their local web marketing uses tools such as social media marketing, local directory listing, and targeted online sales promotions.

Entrepreneurial Learning

Web advertising provides you the leverage to gain more visibility in the world-market. It could be very instrumental to keep the public abreast of your brand-name.

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