Web advertising calls for integrating adverts on your website as a tool for self-promotion. But how do you decide when and how to incorporate adverts on your website? Here are few tips from Kuza Biashara.

When is it necessary to incorporate adverts on the web site?

First you have to take a look at your website, just creating a good looking website is not enough. Most people start websites with only one motive, to generate income. Yes this should be in the list but you have to focus more on the content of the website. A website needs to have creative, genuine and timeless content that will lead to traffic flow. In the beginning stages your efforts should be spent attracting users not only once, but also finding a way to keep them coming for more. Usually, investors move to where there are more people so they will be interested in your site and will want to advertise on it.

Where to place the adverts?

At the outset, the advert area should be decided upon and that should determine the overall layout of the website.

There are multiple ways of advertising. Some of the marketing strategies and web advertising methods can include:

Google AdSence

Google AdSence is a free program that empowers online publishers to earn revenue by displaying relevant adverts on a wide variety of online content.

While there are several pros and cons associated with this, most users consider this tacky thought though fairly recognizable and this may not the sort of reputation I would want to be associated with a site. You may also experience some frustration over the lack of control over what types of adverts appear on the site as some do not match the theme of the site at all.

Self Promotion

Self promotion other option is to do it alone where your site does not need to look for any outside sources. What is required is to simply put an “Advertise Here” banner on the site and it will lead to potential advertisers. The advantages here would be complete freedom over the content enabling you to play around with the service to see what works the best for you and the freedom to charge whatever you want. The disadvantages would be tough time finding quality advertisers, losing time over directly managing the advertisers and lack of guarantee of making money.


Text-Ads helps when you want to avoid the visual clutter of a sidebar full of adverts. The companies place adverts in your articles by highlighting keywords with a double underline. Placing the cursor over these words brings up a floating advert that might or might not have anything to do with the underlined word. The advert goes away, simply by taking the mouse away.

You might also want to explore other advertising features like Buy-Sell Adverts and the Decks used by different designers.

Entrepreneurial Learning

If you haven’t been doing web advertising up until now, it’s time you do the job of a smart marketer – integrating adverts on your website.

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