Social media marketing in Kenya, in the past and recent years has allowed corporate Kenya to re-align their revenue direction from per-dominantly tangible advertising, billboards, banners, branding, pamphlets and in some cases door-to-door sensitization. However, they still get their services and products to the Kenyan and global citizenry alike and further deliver better services whilst improving on them based on inputs, suggestions and criticism from the global nationals of social media.

Situational analysis

It’s a recently discovered phenomenon in Africa and more specifically, Kenya. Social media marketing as a platform is by no means new to the elite of developed nations. Astute entrepreneurs leading elite corporates in Kenya are embracing social media marketing strategies more enthusiastically than ever before through engaging the full time intellectual services of social media gurus in their marketing and communication departments.

Social media networking as a publicity tool

Social media networking can make engagement with the public more simple, powerful and cost-effective, help combat negative publicity and gauge popular sentiment to help inform public policy. For instance, Bob Collymore, the Safaricom CEO engages clients through social media by keeping the general public abreast on futuristic issues such as upgrades of the system for better service and answering general questions. This would normally not happen would he be dependent on client walk-ins and on the numerous customer care service ports across the country.

Shaping trends through social media

Like a personal vehicular mode of transportation in Nairobi city, social media is no longer a ‘nice-to-have’ but a necessity in corporate Kenya. Trends indicate that it’s set to become a permanent facet in information dissemination and the communications niche. Its approach is strategic, its embrace infectious and its impact is immeasurable therein building a platform for more open and thought-provoking discussions and responsive engagement further fostering quality assurance on services and products by corporate Kenya to its city, regional, national and global clientèle base!

Entrepreneurial Learning

As Kenya is waking up to the potential of social media marketing, so are they unearthing the areas that are almost indispensable to the application of social media marketing. It is no longer held as a chatting space, but there is some serial marketing brewing with a growing and perhaps a long-term association with the clientele.

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