People are skeptical when it comes to web businesses. They don’t trust anybody on the internet. Testimonials are one of the best ways to overcome skepticism. There different kinds of testimonials like customer testimonials, online testimonials etc. Waiting for your customers and clients just by placing it on your website will not give you the results you are looking for. This can be termed as “social proof” which convinces your present customers and new customers about how they have benefited from their new service, product or expertise.Wondering why you’re not receiving feedback despite providing feedback forms?
Here is your answer: It will not happen until you convince your customers in all possible ways to leave a feedback.
Collecting feedback in regular intervals of time can help you gather testimonials. It is a very powerful marketing technique which can boost-up your email messages, web copies and headlines. Put your feedback number on your website to make it easy for the customers to reach you. Providing the option of leaving a recorded message, to leave comments about your product, will help you gather testimonials later. Plan your strategy by giving something in return like free gift vouchers, additional services etc. This will encourage your customers to leave a message. This way you can sell your products more easily.
Request each and every customer of yours to write a testimonial. Email, fax and other automated marketing tools will ease your work to get the feedback. Your customers will take a very little amount of time to write good or bad comments related to your product or service. Asking them for permission to use their quotes and comments in your marketing strategy is always a good idea.
You can gain their trust by giving out sample products and in return they will tell their family and friends about your product. Always remember that providing excellent service results in happy customers who will gladly vouch for your service and provide positive feedback.
If online testimonials are not a feasible option, reach them in person. There is no better way to get feedback if you have an opportunity to meet them in person and take their views. This is a time consuming and stressful process but will fetch you the best result. Interview your best customer. Make sure you get statements with a quote in the letter. If your product/service is new in the market, give free samples to your recipients in return for writing a testimonial.
Its important to show your appreciation by leaving a thank you note to your customers once they give you feedback. When the feedback is negative and the customer is not satisfied, always apologize in such cases and promise to work on those areas and thank them for sharing their views.
Never mind if you are spending a quality time with collecting your testimonials be it customer testimonials or online testimonials. It is a powerful way to promote your product or service. The only thing you should remember is choose the right question for the right person. This will add credibility to your business as well as present and future clients/customers.