With the help of a website, it brings in viewers to your site where they can find the required information of a product. With the required information on the site, it causes the viewer to take some kind of action which can be positive or negative depending upon the quality, product type or approach. This will help you to convert sales and make a huge sum of money, so get viewer to your website. You will gain more customers if you have an interactive website. The number of times a viewer visits your website, the more likely that viewer is willing to buy something, pay per click advertisement, registering for your service, request a quote or whatever it is your site has to monetize it.
What is an interactive website?
A website is something which lets its visitors interact within the community, rather than just a static website which doesn’t offer the opportunity for feedback or interaction from the visitor. You’ll need to test different approaches to see which work best for your business.
The first and most necessary kind of interactivity is to have a way in which someone can send you a message or contact you. You can do this by putting your e-mail address as a “clickable” link on your web pages. And put a contact form on the web site. This can allows anyone to contact you, no matter where they are surfing.
A community forum
It isn’t difficult to add this to your website. There are many webmasters and virtual assistants that can help you with this task. Once you have your forum in place, it’s the place where people can connect and add comments to your website. It helps your website rankings within the search engines. It gives you a fresh, updated, original content and a forum helps you achieve this.
Blogs are another great addition to your website and your viewers. It allows you to update regularly with new and fresh content and mark yourself as an expert. A blog is also a great place for your visitors to leave comments and interact with you on a personal level. It adds a dash of personalization to it.
Newsletters provide links to your web site, and your products or services order pages. It provides information on how people can subscribe and unsubscribe and encourages people to forward the newsletter to friends and people who might be interested in your website. Newsletters allow you to freely communicate with your visitors and potential customers over and over again. Newsletters are great way to receive feedback.
Twitter and Facebook
Are two that seems to go hand in hand and are great tools for building a loyal following of friends and fans on the internet.
Apart from blogs and newsletters podcasts are a relatively new attempt in video blogging and seem to be very popular. You can do individual podcasts that reference to your site’s content, products, or services. It can be a great marketing tool. If you sell a product, you can add podcasts that can show the product you sell, which adds credibility to your product.
Owning a website today is not a great marketing tool, but making it an interactive website is a great tool for sales. Start forums, blogs and have online chat option for viewers to clarify their doubts. You have to be active and respond to the queries and other doubts viewers post in forums. Start newsletters it can interest a lot of viewers. These options can make your site interactive and every viewer would appreciate immediate response. Work on it as soon as you can, it can bring you great results.