A business can get more successful with word of mouth marketing. It is considered as the best form of advertising. One has to encourage word of mouth marketing as it is cheap and best. In this form of marketing one does not need to spend any money on marketing. It is the most trusted form of advertising as people often ask others for suggestions. When people refer you to a company, it is because they have the trust and faith in that particular brand.
Q. Do you know what the advantages of word of mouth are?
Q. Don’t you know how to encourage word of mouth?
Here are some tips from Kuza Biashara, on how to encourage word of mouth:
Stay in touch with your customers
Always make it a point to stay in touch with your customers. This is the key to encouraging word of mouth. Call them before and after delivery to check if they are satisfied. Also call on main occasions and festivals, like Christmas, New Year, Company’s Anniversary, etc. Be polite to your customers. Handle phone calls with care and responsibility. This creates a good impression of your company to the people. This behavior will help your customers to refer your company to others.
Design your products to encourage word of mouth
Design your products in a way that appeals to your customers. Your products have to be easy to use. The prices of your products have to be priced accordingly. The prices and the benefits of your products have a major role to play in encouraging word of mouth. The lesser the prices the better, but at the same time the quality of the product is also important.
Attend to problems immediately
Never leave problems or issues unsolved. Try to solve them at the earliest. Never disappoint your customers. Always work towards their satisfaction till the end. When you attend to problems immediately, it is good and gives a good impression to your customers. If a problem remains unsolved it encourages negative talks about your company. Attend calls regularly and get back to them regarding any delays or problems. Explain the situation clearly to them, before they draw conclusions about the problem.
Identify your golden customers
Every company will rely on certain customers who buy the most. These are crucial and golden customers to a company. Never disappoint them, as they can bring you many more customers. The more you satisfy them, the better will be your word of mouth advertising. This doesn’t mean you leave or discourage your other customers. Every customer is important to you. Deal with them equally to encourage good feedback.
Even today word of mouth marketing is still the most effective tool of promoting your busines. Various ads also cannot build the trust and belief which word of mouth can get. Make your customers talk about your products, this encourages word of mouth. For any person it is easy to trust another person rather than trusting a print or a radio ad. So try to encourage word of mouth, it can bring you great results. Word of mouth marketing can act at the magic tool to increase your sales.