Promoting your business web site was a very easy process but website promotion takes a lot of time and the one that never ends. There are many creative ways to increase website traffic, some will cost you money and some won’t. After creating a blog or a website, the next task is to find ways to promote and drive traffic. Building a website doesn’t give you instant access to traffic. You have to get involved to promote and get your website recognized.

Search Engine Optimization

Search Engine Optimization (SEO) is a major source for new traffic. It is a way to get your website to the top of search engines. Whether its social media, blogging, uploading photos, or naming products, it contributes to your organic search ranking. Create tags and post keyword-rich content to your site are essential.

Be active on social networking sites

For a business, being part of a community will get your name out there as you develop relationships. Follow and share with other users, who may reciprocate and follow you. Let people talk and become part of a community and they’ll promote your content for you, this saves a lot of time.


Depending on your budget plan your advertisement for the target audience. Go beyond the electronic medium and into the traditional medium. Advertise in local newspapers, business brochures, magazines, nationwide publications and mail-drop.

Fire up key words

For each web page, add a key phrase to the page title, page description, and page URL. Also repeat the phrase two or three times within the text on the page. This will make a huge difference in Search engine optimization.


Newsletters will allow you to notify those who sign up when new and exciting content is posted. Respect those who have signed up and don’t blast out newsletters too frequently.

Add a blog

It is a powerful way to drive traffic to your website. As you update your blog on a regular, your site becomes more relevant with Google because the content changes often. Consider adding client case studies or interviews with people from your industry, it will increase your blog content.

Use pictures and videos

You might have noticed that people click on images more than text links. Use images on your Google+ profiles and brand page. Using images can help you rank higher in Google searches.

Email marketing

Email marketing campaigns are cost effective, easy to create and manage. They can drive traffic from disengaged users and boost sales. Reaching out to your customers or readers via email can be very effective, but it can also backfire if not used properly.

Entrepreneurial Learning

Driving traffic to your website is all in your hands. You have got to implement simple techniques to increase traffic. These techniques are to use SEO i.e. search engine optimization – this is the most easiest way to drive traffic to your website. Include all possible features like live chat, photos, videos, blogs, etc. It should be appealing and attractive to the eyes of the viewer. Use the social media to advertise your site. Reply to the comments and keep updating on the social networking sites regularly. So why waste time, start working on it right away.

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