Starting Up

Having a business location within the reach of your customers

Having a good business idea isn’t enough to bring you customers and profits. For an idea to be successful, it needs customers and most importantly the right place. If your products are in demand by people living miles away, it is absolutely of no use. You need to set up your business location within the reach of your customers. Having the location of the business where your customers cannot reach you will not get you any money. A good amount of research has to go into choosing business locations and various business location factors need to be considered. Choosing the right business location is of utmost importance.

Q. Don’t you have a business location within the reach of your customers?

Here are some tips from Kuza Biashara, on having a business location within the reach of your customers and on choosing business locations:


Before you finalize your business location it is necessary that you conduct a research of your target market and customers. Research helps you figure out easily where your customers are? Based on the information you collect, check for a location within the reach of your customers. Research well about the place you chose. The location should be attractive and appealing to the customers. It should also be in the reach of your employees.

Price of the location

When you chose a location close to your customers, check for the price of the place. If it is very expensive and beyond your limits, think twice before you take a decision. Decide on a business location if you think it will bring you profits and your business can flourish in no time. This confidence can help you chose an expensive location. If you think it’s a risk to choose a location then do not go for it. Think of other alternatives to reach your customers.

Reach your customers across boundaries

It’s not necessary that you can reach your customers everywhere; they can be miles away, across boundaries. When you think your customers are far away, think of other alternatives like outsourcing, website or direct delivery. Outsourcing is giving your work to a third party, who can set up an official business location and carry your business. A feasible business location is an easy way to reach your customers and it wouldn’t be different from your original store in home town. The best way to reach your customers across boundaries is through a website. Start a website, where they can buy your products and services online. With just a click, your customers can purchase products. Apart from the above, your customers can just call and place an order. After an order is placed, you can deliver your products through courier. Thus, even if you are not present physically you can still reach your customers.

Entrepreneurial Learning

A business location within the reach of your customers is of crucial importance to any company. Setting up your company in a place where there aren’t any customers may not be fruitful. The only solution to this problem is research. Collect information, survey other locations, talk to people, study their behavior and then finalize on the location. Gear up, work harder to select the appropriate location.

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