Customers constitute an important element of a Business. Without customers no business can succeed. It is very important to keep your customers happy and satisfied with your services. Just providing products and services to customers isn’t everything. Saying Thank You, to your customers is important. This can be said in the form of Gifts, as it can make customers really happy. But, selecting the right gifts to your customers is very crucial. Gifts you select should be used by your customers on day to day basis. Customer satisfaction is extremely important. This will remind your customers about your company and is a part of customer relationship management.

Q. Are you facing problems in selecting gifts?
Q. Do you want to satisfy your customers?

Here are some tips from Kuza Biashara, on selecting gifts for your customers:


Calendars can be given during the months of December and January, for a new prosperous beginning. Calendars can have names of your customers. Give each customer a personal calendar. Print the name of your customer on the calendar along with the name of the company. This will make your customers happy.

Q. Who would not want to see their name on the calendar?

This would indeed make the family members of your customers cheerful and gratified.

Movie / Play Tickets

Gifting your customers movie or play tickets can make them happy. It’s a good choice to gift your customers with movie tickets for their family members too. Even if your customers forget you, his/her family will never forget you. Next time, there’s a new movie to release, surprise your customers. Do not delay the surprise. Never provide tickets for an old movie.


A pen would probably be a respectable choice to gift your customers. After all it’s a pen with which your customers sign deals with you. Give them a customized pen with their names on it, similar to the calendar. Also, give pens with your company name printed on it. Give your customers pens often and more in number, so that family members of your customers can also use your gifts.

Take them out for Lunch or Dinner

Formal meetings can get your customers bored. It’s always good to know your customers and communicate with them effectively. Take your customers out for lunch or dinner. Conversations needn’t be about business or deals, it can also be personal. This will help in better understanding of the customers, their interests and needs.


Last, but not the least, provide your customers with good discounts. Nothing can make customers happy, other than discounts. A good discount deal, can transform your temporary customers into permanent customers. Encourage more discounts for bulk orders.

Entrepreneurial Learning

Providing better customer service and giving discounts is all a part of customer service management and may not be sufficient to satisfy your customers. Its very important that you please them as well as their family members too. Its time you start to think out of the box and gift them something unique.

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