In order to become successful, you must develop the ability to select and offer the right products or services to the right customers in a competitive market. Your skill to make this choice will determine your success or failure in your business.
The number of products and services available to consumers today has been increasing.
Question to yourself before trying to sell your product and service:
Q. Who are your customers?
Q. Who will buy your product?
Sometimes assumptions like this can lead to wrong decisions, wrong pricing, wrong marketing strategies and ultimately, business failure. You need to have the right product marketing services and selling skills. We tell you how to sell a product.
Successful small businesses understand that only a limited number of people will buy their product or service. Identify and serve your target audience to build a strong business. Analyze the product or service from the customer’s point of view than doing what you like. You need to understand that people purchase products or services for three reasons i.e. to satisfy basic needs, to solve problems and to make them feel good.
Dig even deeper into the potential of your product or service by determining the answer to the 5W’s and 1H, is there a real need for the product or service in today’s market, is your new product or service better than anything else currently available, is your product lower priced or of better quality than anything else that is available and last but not the least do you think you could become the number-one supplier in the market for this product or service.
Create effective marketing strategies if your product international or national in scope, if it’s a primary or secondary market. These are divided into different segments like age, gender, education, income, marital status, religion and family background. Later you need to segment your market into lifestyle, social class, opinion, attitude, belief, activities and interests.
Lot of times customers don’t know about your company, or can’t tell the difference between your company and others. It is your job to show your best customers that you are identified even if you have competition.
For a product or service to succeed in the market, it must be the right product, being sold at the right time, to the right customer, in the right market. It must be produced and sold by the right company, and the right people.
Develop the right marketing strategies and selling skills to promote your products or services.