The world of mobile technology has improved greatly over the years. The vast number of brands in the global market today has caused a great variation in the demand of some. One of the greatly affected brands is the BlackBerry, from the Canadian company RIM (Research In Motion). In the past few years RIM has experienced a reduction in sales of the BlackBerry that occurred when other smart phones such as the Android and iPhone hit the market. However, RIMexperienced this meltdown mainly in the North American market. In the Kenyan market, the reverse was the case.Like every other place, Kenyans love technology and no wonder why BlackBerry has carved a niche for itself in the Kenyan market. Like every other mobile device, BlackBerry features include gaming and Internet browsing. But it owes its craze in Africa to its BBM (BlackBerry Messenger) and Appworld features.
[sws_blue_box box_size=”615″]There is no doubt that Kenya is a market where you have a great mix of enterprises, small and medium, with growing consumers. The continent is rapidly evolving into a commercial hub with a healthy appetite for high-tech commercial solutions.[/sws_blue_box]
These features are responsible for the viral effect it is creating on the African market. The BBM has this affinity because of its ability to share texts and voice messages as well as pictures and video clips. It has become the most downloaded free app from the BlackBerry App world in Africa. BlackBerry use include advantages for those active in social media and those in the business world alike. Social interaction is one of the reasons why BlackBerry is found more popular among the youth group than any other age group in Kenya. This age group uses the BlackBerry Messenger service to text messages, share images and connect socially. Access to computers is harder to get in parts of Kenya than in other areas of the world.
[sws_blockquote_endquote align=”left” quotestyle=”style02″]With the BlackBerry you can stay connected and conduct business without worrying about power or internet access that you would require for a regular computer. It eliminates the inconvenience of going to an internet cafe. The BlackBerry is enough to replace a personal assistant thanks to all its wonderful features.[/sws_blockquote_endquote]
In business, many functions can affect operations. Blackberry uses include functions like scheduling of business meetings, electronic filing of important documents, secure online transactions, secure business conference calls, sending of eleventh hour calls-to-action to staff and executives, on-the-go customer support and other functions cannot be overlooked. In the Kenyan market, many new businesses get established by the day which leads to growth of customers.
Since the BlackBerry is not only useful for individuals but also for businesses, every newly established business becomes a potential customer. As long as a product is a problem solver, then its demand is sure. This is the case with BlackBerry. In the future, RIM should continue to invest in Kenya and Africa in terms of its BlackBerry product. As long as they keep up with the development of new and better features for later BlackBerry models, the Kenyan market will continue to be an ever loyal customer base.