One of the most frequent questions asked by clients who are developing a social media strategy is whether crossposting their Twitter to Facebook page and vice versa is possible, or does everything need to be unique?

Social media is about giving you an alternate channel to connect with new or existing customers, demonstrate your expertise, solve problems, or promote products with the goal of providing customer service, building loyalty and making sales. At the end of the day, nothing happens until someone sells something. So, it is important to get on to the social media networking sites and engage your customers along with potential customers. As most of them are into social networking, it is the easiest way to be seen and heard by your customers.

For most clients, a blog is a good option. It’s an easy way to add new content, demonstrate your expert knowledge and build links. Some may argue that RSS feeds are not effective, but the fact of the matter is that RSS as a tool works. There are all sorts of plug-ins that let you automatically publish your feeds to social networks sites such as Twitter or Facebook. Before you start doing that, though, you need to figure out where you are now and where you want to be in the coming days.

If you have a personal Twitter account and personal Facebook page, it doesn’t matter which way you choose. However, if you have one or more professional Twitter accounts and one or more Facebook brand pages, you are limited in how you can connect them. A personal Twitter account can connect and auto publish to a personal Facebook page and vice versa. You cannot connect a Twitter account to a Facebook brand page, but you can connect a Facebook brand page to any Twitter account.

Enabling the link between Facebook brand pages and Twitter

Once you know which situation you fit into, set up one to auto-publish to the other, then find the plug-in that publishes your new posts to Facebook or Twitter. Voila! You are done with the first step.

No one wants to follow or engage with someone who only talks about their own stuff. You need to demonstrate your expertise, share industry related news and information or basically curate your feed so that it’s interesting and has value to others. Then use Twitter lists and Facebook friend lists to look for related accounts to like, share, and re-tweet from.

The downside to this approach is that Twitter and Facebook become identical. If you want to post to only one account, you have to log in and do it to that account. It’s a minor annoyance, but, with the time you save over the long haul, you should still get more returns from less work.

So what are the takeaways from this post
  • Assess your current situation with personal/ brand pages to figure out which account should be the master account that publishes to the other account
  • Configure your blog to publish to the master account
  • Curate your feed, make it more interesting, and demonstrate your expertise with on-topic discussions, ideas, and links from other industry-related sources with smart news readers
  • Use tools to automate and spread out your posts, allowing you to work in a batch while appearing to be active in social media all day

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor

post-image

They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips

post-image

You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon

post-image

You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?

post-image

In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?

post-image

How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease

post-image

While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:

Research!

Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.

Walking…

Read More