One of the most frequent questions asked by clients who are developing a social media strategy is whether crossposting their Twitter to Facebook page and vice versa is possible, or does everything need to be unique?

Social media is about giving you an alternate channel to connect with new or existing customers, demonstrate your expertise, solve problems, or promote products with the goal of providing customer service, building loyalty and making sales. At the end of the day, nothing happens until someone sells something. So, it is important to get on to the social media networking sites and engage your customers along with potential customers. As most of them are into social networking, it is the easiest way to be seen and heard by your customers.

For most clients, a blog is a good option. It’s an easy way to add new content, demonstrate your expert knowledge and build links. Some may argue that RSS feeds are not effective, but the fact of the matter is that RSS as a tool works. There are all sorts of plug-ins that let you automatically publish your feeds to social networks sites such as Twitter or Facebook. Before you start doing that, though, you need to figure out where you are now and where you want to be in the coming days.

If you have a personal Twitter account and personal Facebook page, it doesn’t matter which way you choose. However, if you have one or more professional Twitter accounts and one or more Facebook brand pages, you are limited in how you can connect them. A personal Twitter account can connect and auto publish to a personal Facebook page and vice versa. You cannot connect a Twitter account to a Facebook brand page, but you can connect a Facebook brand page to any Twitter account.

Enabling the link between Facebook brand pages and Twitter

Once you know which situation you fit into, set up one to auto-publish to the other, then find the plug-in that publishes your new posts to Facebook or Twitter. Voila! You are done with the first step.

No one wants to follow or engage with someone who only talks about their own stuff. You need to demonstrate your expertise, share industry related news and information or basically curate your feed so that it’s interesting and has value to others. Then use Twitter lists and Facebook friend lists to look for related accounts to like, share, and re-tweet from.

The downside to this approach is that Twitter and Facebook become identical. If you want to post to only one account, you have to log in and do it to that account. It’s a minor annoyance, but, with the time you save over the long haul, you should still get more returns from less work.

So what are the takeaways from this post
  • Assess your current situation with personal/ brand pages to figure out which account should be the master account that publishes to the other account
  • Configure your blog to publish to the master account
  • Curate your feed, make it more interesting, and demonstrate your expertise with on-topic discussions, ideas, and links from other industry-related sources with smart news readers
  • Use tools to automate and spread out your posts, allowing you to work in a batch while appearing to be active in social media all day

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