Once again, it’s time for a new social advertising platform to go live. Another milestone in the world of social media marketing which is good news to the business owners. First we had Facebook, then MySpace and PlentyofFish – all opening up their networks with killer advertising platforms. With amazing demographic targeting, they opened a whole new world for affiliate marketers. With another platform being released, we are all anxious to get in early and reap the profits of being first to place new ad campaigns. However, what should or what can we expect from the Twitter ad platform?
Twitter has launched a self-serve advertising system for small businesses. Come March, and the small enterprises in the US, will be able to buy ads on Twitter through an automated system. This move by the San Francisco-based social network will facilitate raising huge revenue, competing with the likes of Google and Facebook. This is good news for advertisers as they wouldn’t have to go through a Twitter sales representative to post their ads. As with most ad platforms, it’s usually limited to only a few major companies in the beginning while tests and ad results are being studied. Once the platform opens to the masses, we will see an onslaught of new advertising like Twitter has never seen before on a global scale.
With its introduction, small businesses based in the United States and in time, those around the world will have the chance to take their Twitter marketing efforts to a new level.
The automated system for now is only available to advertisers who use or accept American Express cards. It has been so devised that American Express will buy $100 in Twitter ads for each of the initial eligible 10,000 card members/ enterprise owners that sign up. The automated system is similar to Google’s as the advertisers get to decide the amount they want to spend and also the placement and exposure they want to give their ads. The text of the ad too will be written by business owners in not more than 140 characters. As always on Twitter, short but effective.
The advertisers will be charged only for the ads that get clicked or when the user follows the business, retweets the message or clicks on a link. Like other social media, Twitter too is about who is networking with whom and this is bound to help your business. But the industry experts believe that Twitter‘ selling ads through a self-service system will require it to find a way to deal with spammers and scammers.