Every business, big, medium or small, has a website these days. A website is a key part of the business. It helps spread the word, get customers, generate more business and helps in expansion by being the networking link with related entities.Most businesses consider having a unique domain for their websites. But what is a unique domain? It’s the name of your organisation followed by .co.ke or .com or .org or .net, etc. A domain name is a unique name that identifies an Internet site. An Internet domain name is a one-of-its-kind web address that you can purchase for your organisation through Webhost Kenya.

A domain name takes the form of example.co.ke. After you register domain name, you can use it for various purposes. For instance, you can have a website whose address would be www.example.co.ke.

Why is a unique domain important?

A domain name is the name by which an organisation is identified. For example, the ICT Board of Kenya has a website:www.ict.go.ke. Kuza Biashara has a popular website called www.socialsamachar.com/kuzabiashara. Hence, it becomes easier to identify the organisation with the name of the website.

There are several entities that provide free websites. However, the name of your business comes after the name of the organisation providing you the website. For example, if Websitemaker is offering you a free website, the name of your website will be www.websitemaker.com yourbusiness. Though there’s nothing wrong with this, note that your identity will always follow the identity of the service provider. And isn’t it better to lead than to follow?

Benefits of having your own domain name

Exclusivity: Having a website with the name of your business included in it gives it exclusivity. Your email ids will be name@yourbusiness.com instead of being name@somebodyelsesname.com.

Promotion: Having a website with your own name will help promote your brand. People will be able to identify with your business immediately.

Credibility: Gaining credibility is half the battle won. Besides the way you operate your business, having an exclusive domain name lends credibility to your business. People tend to believe organisations with a website of their own name.

Generally, domain names are found with suffixes such as name.com, name.net, name.org, etc.

These domain names are generic and do not communicate in which country or region the organization is based. However, if you wish that your business be identified with your country, go with co.ke.

The following domain names are available for registration specifically for organisations located in Kenya.

  • domain-name.co.ke – for commercial Kenyan companies
  • doamin-name.ac.ke – for academic Kenyan institutions
  • domain-name.or.ke – for non profit making organizations in Kenya
  • domain-name.ne.ke – for network entities in Kenya
  • domain-name.go.ke – for Government of Kenya entities

Now that you know what a domain name is and why it’s important to have a unique name for your website, the next time you get your business website designed, ask for a domain that suits your organisation’s interests.

Entrepreneurial Learning

Domain name is the name through which the world will recognize you and your company. A good name would be to use the name of your company as the domain name. People would like to trust your name, rather than a fancy name which is not relevant to your company. Use easy ending after your name like – .com, .net or something which would end with your country name like for India – in, kenya – ke, etc. So do not try your luck with the domain name, it should be exclusive. Domain name registration is now at your fingertips.

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