Internet connectivity can no longer be considered a preserve of the big businesses and organizations as was the case in past years. Internet availability is now widespread and the issue at hand is not how to get it but how to use it instead. The most industrious organizations and individuals are already reaping from the advantages of the same.

Drive web traffic to website

Google has started an option called Adsense that is a simple way through which a business organization can drive web traffic to their website thus gaining a bigger customer base. Unfortunately many Kenyan business owners are yet to grasp the idea on how this resource works.

To avoid losing your hard earned money in venturing into this, we are outlining important pointers on how to make use of this feature. Google Adsense is an advertiser programme that can be used by anyone with a blog or website to generate income. As an SME to increase your customer base as well as earn from the same, but wondered how to advertise on Google to achieve this, here is how you can go about it.

Google Adsense goes through your business profile as well as your products then figures out what the website is all about then generates adverts relevant for your website.

Get relevant ads

Take for instance, you run a website where you sell a variety of electronics, and apart from publicizing your business, you want to make money from the site as well. All you need to do is to set up a Google Adsense account. Once your Adsense account is set up, it will read the text on your site and figure out the most relevant advertisements for it then post them there. Due to the visibility of the advert, when anyone clicks on it, you get paid for that. This is how advertising on Google is made easy for you.

Many have tried and they confessed of a positive result through Google advertising. This comes at the right time when Google in partnership with other organizations is trying to bring Kenyan SMEs online with the aim of growing their business and increasing their customer base. Being online now does not just mean an increase customer target but also a source of income too, thanks to this programme.

This process however requires patience since you just can’t turn into an instant millionaire because the values of the clicks vary depending on the value of the product advertised on the site.

Since the idea from Google ad means that any click or view on the ads posted on your site earns one money, some users may decide to make numerous clicks on the ads by themselves in the expectation of generating quick income from these multiple clicks.

However, these tactics will not work but instead, your account is likely to be frozen by Google. For this you may end up losing even what you genuinely earned. According to the innovators, the Google engine has an intelligent logarithm that detects if one click on their own adverts.

Beware of inappropriate content

Google may also block an account if they find inappropriate content on your site. This is basically an indication on how sensitive Google ads are when it comes to the content they support with adverts.

From this, any SME can make cash from their website apart from the normal advantage of outreach. All that you, as an SME need is a business model to follow. You will discover that making free money online from your website is not that hard but it is harder taking action and doing what is required of you.

But before you can start making money from this, you must have a lot of traffic to your website. This is the most important aspect here.

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