Kenyan movie-makers and TV series producers are increasingly turning to social media to market their products.The number of production houses that have embraced social media and social media marketing in the recent past have increased considerably as producers and content developers move to tap the millions of social media users who are largely on Facebook and Twitter.
Social media is free and anyone can make use of it. Agreeably, there are some implications on earnings, especially if you are in commercial production, the fact that you are in sync with your audience helps you to improve content and gives you some level of brand loyalty.
While providing content freely online has some implications on the bottom line, players in the industry know that the benefits of utilizing social media far outweigh the demerits.
Aside from marketing and brand promotion, the film companies are using social media to obtain feedback from audiences.
Social media can go a long way in providing both individual and amateur film makers, much-needed exposure.
They have come to the realization that for a production to be successful you have to rely heavily on feedback from your target audience. One cannot operate in a vacuum and that is why it is important to come-up with a social media strategy.
This is an indication of the revolution of social media development and new media and it would be unfortunate for any business to be left out.