This is a business deal that you are making. If the terms and conditions you are dealing with are too hard to bear, then you can walk away. A scary clause may lead you to a downfall in your business. Negotiation is the only difference between a success and a failure. It helps you build your business in a positive way. It is good for every entrepreneur t o understand the importance of negotiation. You must be knowledgeable in the negotiation process, negotiation tactics, negotiation strategies and negotiation styles to overcome different kinds of situations.