Sampling is definitely not a new concept. Still, not many companies are comfortable using sampling methods. Usually, food products and cosmetics use a lot of product samples. We get to taste a lot of food samples at our local grocery and also try out beauty products in the cosmetic section of the department stores.

But there is still a lot of scope in terms of the type of industries that use sampling techniques to attract potential customers. Good examples are the toy and technology industries that can use product samples to show their stuff. Sampling plan can be used effectively as a part of the product management cycle.

The sampling methods, however, are changing. While the more traditional, in-store customer and indirect distributor sampling still occurs, a lot of creative sampling methods are being adopted to promote this concept. Companies are checking out new avenues to allow consumers to test and try their product samples. Companies now directly target bloggers, trend-setters and celebrities. Even as the process evolves, the goals remain the same. A good local example is how the Deacon’s outlets have been dressing the presenters and judges on Sakata. This works as a strong advertising tool.

Here are a few important factors to consider before sampling products:

Decide Why You are Sampling

For a fragrance, it’s the smell. For food, it’s the taste. Whatever your product, you need to have a clear idea of why sampling plan is a necessary part of your marketing or sales strategy. Before you plot your sampling plan, return to your mission and company’s core values to remind yourself why your product is worth a try.
For new companies, sampling gives customers a sense of understanding and experience with an unknown product before they commit to buy it. Frequently sampled products such as cosmetics help consumers know if they are comfortable using them.

Pick Your Product

Once you know the why, the next thing you need to decide is “the what”. For new companies with a single product such as coffee, this decision is simple. For more developed product lines, a few more choices arise.

One option is to vary your product samples. As you cannot always control who gets the sample, make sure it’s going to be something that generally a lot of people will try, like and see results. For companies such as Unilever, which has a potentially large and diverse market, providing differing product samples allows the company to reach out to its target audience with separate marketing for different segments.

Find a Target Audience

Like any other sales tactic, targeting the right audience is critical for your sampling plan. Large companies are advised to divide their market into several pillars to make its extensive sampling efforts more effective.

Entrepreneurial Learning

Use of samples to sell your products is a good idea. By sampling methods your customers or new people will get to know if your product is beneficial or not. Always remember that your end or final products need to be similar to your product samples. Samples help customers decide if they would be using your products or not. Your samples should make customers buy your products. Choose a target audience who will help promote your products if they like it. So start sampling your products to increase your sales.

Image courtesy:

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor


They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips


You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon


You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?


In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?


How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease


While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:


Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.


Read More