Getting Customers

How to develop a marketing strategy on Facebook

Every body needs a strategy and as such all businesses should develop strategies that will help keep them focused on their goals. This moves thinking from short term to long term and allows business owners to see the bigger picture.Here are three strategies to consider when Facebook marketing to promote your business.

Design strategy

Your design should be a reflection of your primary objectives, thus you will want to create a smart customizable welcome tab or landing page to attract more people to your page than the traditional layout. You can achieve this by taking advantage of some of that Facebook advertising has to offer. Here are few Facebook marketing tips.

Promotion strategy

It is better to have a smaller, qualified and engaged audience than a large audience that pays no attention to your business. Encourage customers to “like” your page, give them coupons or offer discounts to those that do so.

Content strategy

When thinking about content consider the following

  • Post regular interesting updates
  • Be active
  • Update fans quickly with latest information

Many company pages are filled with one update after the other, these pages have very few “likes” if any and this is mainly due to the fact that the people behind the scenes are talking “at” the customers rather than “to” the customers. These strategies will only succeed if one focuses on engaging the audience.

Your Facebook wall should therefore be a combination of your own content and other people’s content to show the client that you care enough to share good depth and breadth of your topic and not just your own opinion.

Entrepreneurial Learning

Know how to market on Facebook. Facebook is the most happening social networking site tod ay in the online world. The world seems to be present on it. It can be the best place to market your product to gain audience from all corners of the world. Just start a page of your company and promote it. Add as many people as you can, networking is the key to customers. Keep updating your page, add images, videos and post newsletters to inform others about your services. You have to be active on Facebook, reply to the questions posted this will bring you more customers. The content yo post is also very important and should motivate readers to buy your products. So start Facebook marketing at the earliest.

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