Getting Customers

How to create an effective company Facebook page

If you decide to create a page for your company on Facebook but look for how to create a Facebook page, then here are some basic initial steps that you will take to creating a page on Facebook:

  • Create a company name
  • Fill in the basic information
  • Upload a basic profile picture
At this time you probably have 10 to 20 fans, mainly your closest supporters but you need more

Q. How do you broaden your horizons and attract more clients?
Q. How does your Facebook page work for you?

Mari Smith, the author of Facebook Marketing

An hour a day says that “In order to build a compelling Facebook page that yields measurable results, business owners first need to identify their main objectives, “Many business fail to benefit from Facebook due to lack of clear goals and strategy to achieve those goals. Define the reason you are on Facebook e.g. to increase market awareness etc and then work from that point of knowledge”.

Here are a few features that have proven to be effective for many businesses:

Wall Posts

This is the platform that allows customers to express themselves and tell you exactly how they feel about your product or service. Any feedback is useful feedback. So to encourage customer interaction make sure you enable that capability on your privacy settings. Click the privacy settings option on the account tab and make sure the “Friends can post on my Wall” and “Can comment on posts” option is set to “Everyone”.

Upload Photos

Many companies use this feature to put up pictures of its product and customers using its product. However, a unique way to use this feature is to allow your fans the capability to tag photos of themselves using your product on your page as well. Setting the “Photo and videos I’m tagged in” option to “Everyone”, or maybe just fans of the page is a way to foster a closer connection between your customers and your page.

Direct Purchase

Constructing your page to be a one-stop shop for customers to interact, engage and buy your product has proven to be extremely beneficial for companies. Adding a product tab to your page allows fans to view all of your products and easily purchase then without having to get off Facebook and visit a website that they are potentially unfamiliar with.


Ads on Facebook is another feature that will help drive traffic to your page and even your company. There are two main types of ads for business owners to choose from: self-serve and premium. The former has become the most popular among small business owners.

The self serve offers a tremendous product for a local business,
[sws_blockquote_endquote align=”left” quotestyle=”style02″]It’s very flexible and easy to get started. They can do this on their own at their own time (to) understand and apply their key target.[/sws_blockquote_endquote]

– Burnett

Try these to create a page on Facebook and then we can explore marketing your business on Facebook.

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